Sports Marketing Minor
The Sports Marketing minor is directed at students who have an interest in pursuing employment in the sports industry. Haub School of Business students are eligible for this program with some limitations. Double minors or exceptions to this policy require the approval of the Marketing Department Chair.
Requirements for Haub School of Business Majors
Marketing or Entertainment Marketing majors who wish to complete the Sports Marketing minor cannot use Sports Marketing courses as their upper-level electives. You must choose major electives outside of the courses completing the Sports Marketing minor requirements.
| Code | Title | Hours |
|---|---|---|
| MKT 202 | Marketing Research | 3 |
| MKT 351 | Business of Sports | 3 |
| MKT 352 | Sports Law | 3 |
| MKT 353 | Sports Marketing | 3 |
| MKT 355 | Sports, Selling, & Sales | 3 |
| Select (1) Sports Marketing Elective: Students are strongly recommended to take an internship course (MKT 490 or MKT 497). | 3 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Advertising | ||
| Public Relations and Publicity | ||
| Fundamentals of Graphic Design | ||
| Entertainment Marketing | ||
| Event Marketing | ||
| The Business of Baseball | ||
| Digital Media in Sports | ||
| Sports Analytics | ||
| Sports Marketing Communication | ||
| eSports | ||
| Spec Topics:Sports Marketing | ||
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Students are also advised to take DSS 210 and DSS 220 prior to taking MKT 202. | ||
| Total Hours | 18 | |
Requirements for College of Arts & Sciences Majors
| Code | Title | Hours |
|---|---|---|
| MKT 201 | Principles of Marketing | 3 |
| MKT 202 | Marketing Research | 3 |
| MKT 351 | Business of Sports | 3 |
| MKT 352 | Sports Law | 3 |
| MKT 353 | Sports Marketing | 3 |
| MKT 355 | Sports, Selling, & Sales | 3 |
| Total Hours | 18 | |