Marketing Minor

The marketing minor allows Haub School of Business students in other majors and College of Arts and Sciences students to expand their marketing skills. Double minors require approval of the Marketing Department Chair. Note that students should follow the suggested course sequence as well as adhere to individual course prerequisites as outlined in the catalog course descriptions.

MKT 201Principles of Marketing3
MKT 302Consumer & Buyer Behavior3
MKT 202Marketing Research 13
MKT 301Integrated Mktg Communications3
MKT 401Marketing Strategy3
One MKT course at the 300 level or higher3
Total Hours18

Students are strongly advised to take DSS 210 and DSS 220 prior to taking MKT 202.