Food Marketing MBA

The Food Marketing Program is rooted in a 50-year tradition of academic excellence in Food Marketing and is designed for leaders and professionals with strong backgrounds in the food and beverage industries and associated fields. Our unique program provides advanced academic and developmental experiences in strategic marketing and related business disciplines. 

Leadership:  Students will gain an understanding of concepts, theories, and practices of effective leadership.

Problem Solving/Critical Thinking:  To develop critical thinking skills, that is, the process of conceptualizing, applying, analyzing, synthesizing, and/or evaluating information as the basis for solving problems and making decisions.

Interpersonal/Communication skills:  Students will demonstrate the ability to correspond effectively and persuasively in a business format and present to both individuals and groups clearly and persuasively.

Ignatian Values:  Students will develop an appreciation for and ability to apply Ignatian values - an insistence upon ethical decision making and a desire for social justice – to business decisions.

Global/Diversity: Students will understand the challenges businesses face in a global economy, and the cultural issues firms must address to succeed in this environment. A fuller understanding of and respect for diversity in the population and in organizations related to differences across cultures, ethnic groups, socio-economic groups, gender and sexual orientation.

Program Specific Objective 1:  Students will acquire knowledge of the food and beverage industry: the macro environment in which the industry operates; industry structure; industry functions; and operations.  Students will acquire knowledge of the supply chain for both retail as well as the food service sectors of the food and beverage industry.

Program Specific Objective 2:  Students will acquire knowledge of food and beverage marketing strategy including: developing strategic and tactical plans; marketing research and data analysis; segmentation and positioning; and the marketing mix: product decisions, pricing decisions, distribution decisions, and communications decisions.

The Master of Business Administration degree in Food Marketing requires successful completion within six (6) years of 12 courses with a minimum GPA of 3.0.  Students take four general business core courses (12 credits) and eight industry-focused courses (24 credits) for a total of 36 credits.  Students may be required to take up to five business competency modules to prepare for the core courses.

Foundation Modules - Business Competency Requirements

The Foundation courses are designed to ensure that all students in the program have the common body of knowledge necessary for advanced study in business.  They are non credit competency modules developed by the department to develop the skills needed.   Some may be waived based on undergraduate coursework.  

They will be completely online, self-paced and can be worked on at any time. A “live” session is not required. 

The following Foundation modules are required:

  • Statistics - Required for all students
  • Business Intelligence & Analytics
  • Management
  • Economics
  • Accounting

Degree Requirements

ACC 550Creat & Meas Shareholder Value3
DSS 610Business Analytics3
FIN 550Shareholder Value Management3
MGT 550Leadership and Ethics3
Food Marketing Specialization Courses:
FMK 713Food & Beverage Mktg Strategy3
FMK 722Food & Beverage Mktg Research3
or FMK 728 Qualitative Techniques
FMK 795Capstone3
Electives, choose 5 courses:15
Ovrvw&Mgmt: Food&Beverage Ind
Food & Beverage Mktg Analytics
Food & Beverage Consmr Insight
Innovation & New Product Dev
Consumer Advertising & Promo.
Trade Promotion & Optimization
Multicul&Int Food&Beverage Mkt
International Marketing
Food & Beverage Retail Mktg
Food & Beverage Policy
Foodservice Mktg Management
Indep Study: Food & Bev Mktg
Food & Beverage Mktg Digl Stra
Food & Beverage Indry Summit
ST: Food & Beverage Mktg
Total Hours36