Food Marketing MBA
The Food Marketing Program is rooted in a 50-year tradition of academic excellence in Food Marketing and is designed for leaders and professionals with strong backgrounds in the food and beverage industries and associated fields. Our unique program provides advanced academic and developmental experiences in strategic marketing and related business disciplines.
Leadership: Students will gain an understanding of concepts, theories, and practices of effective leadership.
Problem Solving/Critical Thinking: To develop critical thinking skills, that is, the process of conceptualizing, applying, analyzing, synthesizing, and/or evaluating information as the basis for solving problems and making decisions.
Interpersonal/Communication skills: Students will demonstrate the ability to correspond effectively and persuasively in a business format and present to both individuals and groups clearly and persuasively.
Ignatian Values: Students will develop an appreciation for and ability to apply Ignatian values - an insistence upon ethical decision making and a desire for social justice – to business decisions.
Global/Diversity: Students will understand the challenges businesses face in a global economy, and the cultural issues firms must address to succeed in this environment. A fuller understanding of and respect for diversity in the population and in organizations related to differences across cultures, ethnic groups, socio-economic groups, gender and sexual orientation.
Program Specific Objective 1: Students will acquire knowledge of the food and beverage industry: the macro environment in which the industry operates; industry structure; industry functions; and operations. Students will acquire knowledge of the supply chain for both retail as well as the food service sectors of the food and beverage industry.
Program Specific Objective 2: Students will acquire knowledge of food and beverage marketing strategy including: developing strategic and tactical plans; marketing research and data analysis; segmentation and positioning; and the marketing mix: product decisions, pricing decisions, distribution decisions, and communications decisions.
The Master of Business Administration degree in Food Marketing requires successful completion within six (6) years of 12 courses with a minimum GPA of 3.0. Students take four general business core courses (12 credits) and eight industry-focused courses (24 credits) for a total of 36 credits. Students may be required to take up to five business competency modules to prepare for the core courses.
Foundation Modules - Business Competency Requirements
The Foundation courses are designed to ensure that all students in the program have the common body of knowledge necessary for advanced study in business. They are non credit competency modules developed by the department to develop the skills needed. Some may be waived based on undergraduate coursework.
They will be completely online, self-paced and can be worked on at any time. A “live” session is not required.
The following Foundation modules are required:
Statistics - Required for all students
Business Intelligence & Analytics
|ACC 550||Creat & Meas Shareholder Value||3|
|DSS 610||Business Analytics||3|
|FIN 550||Shareholder Value Management||3|
|MGT 550||Leadership and Ethics||3|
|Food Marketing Specialization Courses:|
|FMK 713||Food & Beverage Mktg Strategy||3|
|FMK 722||Food & Beverage Mktg Research||3|
|or FMK 728||Qualitative Techniques|
|Electives, choose 5 courses:||15|
|Ovrvw&Mgmt: Food&Beverage Ind|
|Food & Beverage Mktg Analytics|
|Food & Beverage Consmr Insight|
|Innovation & New Product Dev|
|Consumer Advertising & Promo.|
|Trade Promotion & Optimization|
|Multicul&Int Food&Beverage Mkt|
|Food & Beverage Retail Mktg|
|Food & Beverage Policy|
|Foodservice Mktg Management|
|Indep Study: Food & Bev Mktg|
|Food & Beverage Mktg Digl Stra|
|Food & Beverage Indry Summit|
|ST: Food & Beverage Mktg|