Entertainment Marketing Major

The Entertainment Marketing program is a one-of-a-kind major for the student who wants to work behind the scenes in show business.  With a degree in Entertainment Marketing, you can help develop a marketing plan for a blockbuster movie, a concert tour or the big game.

The Entertainment Marketing major teaches students how traditional Marketing practices are applied and often rewritten in entertainment via specialized courses and interaction with industry experts.  Entertainment Marketing, Music Marketing, Event Planning are among the course offerings.

Learning Goals and Objectives

Goal 1: Functional Marketing Skills:

Objective 1.1: Students will be able to develop and evaluate marketing plans intended to satisfy objectives for the entertainment industry.

Objective 1.2: Students will gather, analyze, and assess customer and industry data.

Goal 2: Critical Thinking Skills

Objective 2.1: Students will engage in critical analyses and discussions of real problems in the entertainment industry.

Goal 3: Communication Skills

Objective 3.1: Students will demonstrate clear and persuasive oral and written communication skills.

Goal 4: Ignatian Values

Objective 4.1: Students will understand the role of Ignatian values in entertainment marketing.

The traditional undergraduate programs include 40 courses distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas:

  1. Diversity, Globalization or Non-western Area Studies,
  2. Ethics Intensive, and
  3. Writing Intensive. Overlay requirements are part of the forty-course requirement.

General Education Signature Courses

See this page about Signature courses. Six courses

General Education Variable Courses

See this page about Variable courses. Six to Nine courses

General Education Overlays

See this page about Overlays.

General Education Integrative Learning Component

See this page about Integrative Learning Component. Three courses

ECN 101Introductory Economics Micro3
ECN 102Introductory Economics Macro3
Select any other courses from the social sciences of Economics, Psychology and Sociology

Free Electives

Six courses

Business Foundation

ACC 101Concepts: Financial Accounting3
ACC 102Managerial Accounting3
DSS 200Intro to Information Systems3
DSS 210Business Statistics3
DSS 220Business Analytics3
FIN 200Intro to Finance3
MGT 110Essent'ls of Organzational Beh3
or MGT 120 Essentials of Management
MGT 360Legal Environment of Business3
MKT 201Principles of Marketing3
BUS 495Business Policy4

Core Marketing Courses

MKT 202Marketing Research3
MKT 302Consumer & Buyer Behavior3
MKT 301Integrated Mktg Communications3
MKT 401Marketing Strategy3
Select two MKT electives from 300-400 level courses 16

Entertainment Marketing Requirements

The Entertainment Marketing major requirements are the same as the General Marketing major with respect to the  Business Foundation courses and free electives. See the Entertainment Marketing course ladder for suggested ILC courses. The program requirements are:

MKT 202Marketing Research3
MKT 302Consumer & Buyer Behavior3
MKT 342Music and Entertainment Law3
MKT 343Entertainment Marketing3
Select two Music or Sports Marketing electives6

Specialized Marketing Focus

Students who wish to enhance their Marketing training in a specific area may use their upper level MKT electives to take additional courses in these disciplines.

Advertising and Promotions Courses
MKT 312Selling and Sales Management3
MKT 314Social Media Marketing3
MKT 321Advertising3
MKT 324Public Relations and Publicity3
MKT 325Fundamentals of Design3
MKT 326Media Now3
Entertainment Marketing Courses
MKT 341Music Marketing3
MKT 342Music and Entertainment Law3
MKT 343Entertainment Marketing3
MKT 344Business of Recorded Music3
MKT 350Event Marketing3
Sports Marketing Courses
MKT 351Business of Sports3
MKT 352Sports Law3
MKT 353Sports Marketing3
MKT 355Sports, Selling & Sales3
MKT 358College Athletics3
MKT 362Digital Media in Sports3
MKT 370Spec Topics:Sports Marketing3