Pharmaceutical & Healthcare Marketing MBA
The Pharmaceutical & Healthcare Marketing MBA at Saint Joseph's University is designed to accelerate your career by enhancing your marketing knowledge through academic study and real-world experience in the healthcare industry. The Pharmaceutical & Healthcare Marketing MBA curriculum provides you with an understanding of a variety of relevant marketing topics, addressing the successful business of healthcare delivery from the perspectives of all industry stakeholders — from biopharma products to patients, payers and provider networks.
Goal 1: Leadership
Outcome 1.1: Students will demonstrate the ability to lead in team situations, that is, to motivate, inspire and direct a team to achieving its goals.
Goal 2: Knowledge of functional area
Outcome 2.1: Students will know core concepts within each business discipline of accounting, finance, management, marketing, and information technology.
Goal 3: Critical thinking and problem solving
Outcome 3.1: Students will be able to analyze business scenarios in an integrative way and make constructive and actionable recommendations for problem solving.
Goal 4: Interpersonal/communication skills
Outcome 4.1: Students will demonstrate competency in written and verbal communication aimed at facilitating, and reporting the results of, collaborative problem solving and decision making processes.
Goal 5: Ignatian Values
Outcome 5.1: Students will be able to generate scholarship that embodies free, open inquiry, and provokes imaginative thinking and reflection on values. An appreciation for and ability to apply the Ignatian values of: a commitment to rigorous education and lifelong learning; an insistence upon ethical decision making; a desire for social justice; and a care and concern for others.
Goal 6: Global/Diversity
Outcome 6.1: Students will understand the challenges businesses face in a global economy, and the cultural issues firms must address to succeed in this environment. A fuller understanding of and respect for diversity in the population and in organizations related to differences across cultures, ethnic groups, socio-economic groups, gender and sexual orientation.
Goal 7: Strategic Thinking
Outcome 7.1: Students will exhibit strategic approaches to the complex business related problems in the pharmaceutical and healthcare industries and provide alternative strategies evaluating the pros and cons of those approaches.
The Pharmaceutical & Healthcare Marketing MBA requires the completion of 12 courses (4 core business courses and 8 industry-focused courses). All courses are 3.0 credits each for a total of 36 credits. Students may be required to complete up to five business competency modules to prepare them for the core MBA courses. In addition to satisfying the requirements for the full MBA degree, students may earn up to two stackable certificates in Healthcare Management, and Biotech & Life Sciences Management by completing six industry-focused elective courses.
Foundation Modules - Business Competency Requirements
The Foundation courses are designed to ensure that all students in the program have the common body of knowledge necessary for advanced study in business. They are non credit competency modules developed by the department to develop the skills needed. Some may be waived based on undergraduate coursework.
They will be completely online, self-paced, and can be worked on anytime. A “live” session is not required.
The following Foundation modules are required:
Statistics - Required for all students
Business Intelligence & Analytics
|Creat & Meas Shareholder Value
|Shareholder Value Management
|Leadership and Ethics
|Health Care Marketing
|Specialized Pharmaceutical & Healthcare Marketing Courses
|Business of Healthcare
|Supply Chain Mgt in Healthcare
|Coding Coverage Reimbursement
|Pricing in Healthcare Industry
|Healthcare Strategic Managemen
|Drug, Device Regulations
|Supply Chain Management
|Strategies for Managed Markets
|Global Corporate Strategy
|Select one of the following:
|Creating Effective R & D
|New Product Launch