Marketing M.S.


The Master of Marketing requires completion of 30 to 42 credits with a cumulative GPA of 3.0 or better in courses taken at SJU. The degree can be completed in 30 credits (10 classes) by completing the Advanced Program if the Foundation Requirements can be met through acceptable undergraduate transfer credit or challenge exam. Students granted a business administration bachelor’s degree from an AACSB accredited program within 10 years of beginning the MS program normally take 30 semester credits to complete their degree. Courses carry three semester credits unless otherwise noted.

All course prerequisites must be satisfied prior to enrolling in a given course; prerequisites are indicated in the section on Course Descriptions. Students may be admitted to Advanced Program courses before completion of the entire Foundation Program, but must complete the Foundation Program by the time that twelve (12) credits have been earned in the Advanced Program. 

Program Prerequisites

Students who have applied to the program and possess non-business undergraduate degrees are advised that under normal circumstances they must complete the following prerequisite courses prior to entering the program. Under exceptional circumstances, co-registration with specific core level courses will be considered.

  • Marketing Concepts (MKT 501)
  • Accounting Concepts (ACC 500)
  • Financial Management (FIN 503)
  • Managerial Economics (FIN500)

Transfer of Courses

Students may transfer up to six graduate credit hours (2 courses) towards the M.S. degree from an accredited college or university, provided the students earned a grade of B or better.

Retention Policies

Grading, Probation, Dismissal, and Failure

The grading system in effect at SJU will apply to courses both in the M.S. Program in International Marketing and the M.S. in Marketing Program. Student advising will be the responsibility of the Program Director, but students' are encouraged to share their academic and career expectations with members of the faculty who teach in the program.

As per university guidelines for graduate study, students enrolled in the either the M.S. Program in International Marketing or the M.S, in Marketing Program who receive a single grade of C or below for three (3) credit hours will be issued a warning letter. Students who receive a grade of C or below for six (6) credit hours will be placed on academic probation and will be so notified in writing by the Program Director. Students receiving a grade of C or below for nine (9) credit hours will be dismissed from the program.

To graduate, students must fulfill all credit hour requirements for the M.S. degree. Each candidate for graduation must have at least a 3.0 cumulative GPA, no more than two grades of C or below, and no F grades outstanding in order to be certified for graduation.

Retention Processes and Policies

Students enrolled in the M.S. in International Marketing Program or the M.S. in Marketing Program have six years to complete their M.S. degree from Saint Joseph’s University. Extensions beyond this limit can only be made with the approval of the Dean, and only for unusual and serious circumstances.

Students who exceed the time limit to complete the Program will be dismissed from the program. Such students may reapply for admission into the program as new students and start the program with no credit from previous courses taken.

Learning Goals and Objectives

Knowledge of Functional Area:  Students will know core concepts within each business discipline of accounting, finance, management, marketing, and information technology.

Strategic Thinking:  Students will inform, apply, and assess strategic approaches to complex industry-related problems and provide as well as evaluate alternative strategies.

Global/Diversity:  Students will understand the challenges businesses face in a global economy, and the cultural issues firms must address to succeed in this environment.

Critical Thinking and Problem Solving:  Students will be able to analyze business scenarios in an integrative way and make constructive recommendations for problem solving.

Communication Skills:  Students will demonstrate competency in written and verbal communication aimed at facilitating, and reporting the results of, collaborative problem solving and decision making processes.

Ignatian Values/Jesuit Traditions:  Students will be able to generate scholarship that embodies free, open inquiry, and provokes imaginative thinking and reflection on values. 


Master of Science in Marketing will offer two academic specializations: (1) International Marketing and (2) Customer Analytics and Insights. Each specialization requires completion of ten courses. Students should select one of these specializations at the time of enrollment.

International Marketing Courses

MKT 550Marketing Strategy3
MKT 609Marketing Analytics3
MKT 612Global Cultures and Consumers3
MKT 614International Mktg Research3
MKT 613International Channel Mgmt3
MKT 616Global Mktg Communications3
MKT 618Int'l Prod Develop & Brand Mgt3
MKT 770International Mktg Study Tour 23
MKT 795Seminar in International Mktg3
Choose one (1) elective from MKT courses not within the Specialization 1

Customer Insights and Analytics

MKT 550Marketing Strategy3
MKT 605Research in Marketing3
or MKT 614 International Mktg Research
MKT 610DigitalMarketing& WebAnalytics3
MKT 612Global Cultures and Consumers3
MKT 620Customer Analytics3
MKT 621Qualitative Marketing Research3
MKT 622Advert & Consumer Insight3
MKT 623Predict Analystics for MKT3
Choose (1) elective from MKT courses not within the Specialization 1