Marketing M.S.

David B. Allan, Ph.D., Chair, Department of Marketing

Jeannine Lajeunesse, M.B.A, Director MBA and M.S. Programs
Christine Anderson, M.B.A. and M.S, Associate Director
Jacquelyn Panto, M.B.A., Program Manager
Delicia Mack, M.B.A., Program Manager
Maggie Oliver, M.Ed., Program Specialist

For Admission Procedures click here


The Master of Science in Marketing program at Saint Joseph's University provides students with the tools, theory, and practical knowledge necessary for career advancement. The core curriculum is designed to develop essential marketing competencies in consumer behavior, analytics, research and strategy, and our specializations allow you to customize your degree.

Learning Goals and Objectives

Knowledge of Functional Area:  Students will know core concepts within each business discipline of accounting, finance, management, marketing, and information technology.

Strategic Thinking:  Students will inform, apply, and assess strategic approaches to complex industry-related problems and provide as well as evaluate alternative strategies.

Global/Diversity:  Students will understand the challenges businesses face in a global economy, and the cultural issues firms must address to succeed in this environment.

Critical Thinking and Problem Solving:  Students will be able to analyze business scenarios in an integrative way and make constructive recommendations for problem solving.

Communication Skills:  Students will demonstrate competency in written and verbal communication aimed at facilitating, and reporting the results of, collaborative problem solving and decision making processes.

Ignatian Values/Jesuit Traditions:  Students will be able to generate scholarship that embodies free, open inquiry, and provokes imaginative thinking and reflection on values. 


The Master of Marketing requires completion of 30 to 42 credits with a cumulative GPA of 3.0 or better in courses taken at SJU. The degree can be completed in 30 credits (10 classes) by completing the Advanced Program if the Foundation Requirements are met through acceptable undergraduate transfer credit or challenge exam. Students granted a business administration bachelor’s degree from an AACSB accredited program within 10 years of beginning the MS program normally take 30 semester credits to complete their degree. Courses carry three semester credits unless otherwise noted.

All course prerequisites must be satisfied prior to enrolling in a given course; prerequisites are indicated in the section on Course Descriptions. Students may be admitted to Advanced Program courses before completion of the entire Foundation Program, but must complete the Foundation Program by the time that twelve (12) credits have been earned in the Advanced Program. 

Foundation Requirements

Students who have applied to the program and possess non-business undergraduate degrees are advised that under normal circumstances they must complete the following foundation courses prior to entering the program. Under exceptional circumstances, co-registration with specific core level courses will be considered.

ACC 500Acct, Bus Analysis, Fin Rptg3
FIN 500Managerial Economics3
FIN 503Financial Management3
MKT 501Marketing Concepts3

Advanced Program Requirements

Master of Science in Marketing offers two academic specializations: (1) International Marketing and (2) Customer Analytics and Insights. Each specialization requires completion of ten courses. Students will select a specialization at the time of enrollment.

International Marketing Courses

MKT 550Marketing Strategy3
MKT 609Marketing Analytics3
MKT 612Global Cultures and Consumers 33
or MKT 606 Consumer Behavior
MKT 614International Mktg Research 33
or MKT 605 Research in Marketing
MKT 613International Channel Mgmt3
MKT 616Global Mktg Communications 33
or MKT 602 Promotional Strategy
MKT 618Int'l Prod Develop & Brand Mgt3
MKT 770International Mktg Study Tour 23
MKT 795Seminar in International Mktg3
Choose one (1) elective from MKT courses not within the Specialization 1

Customer Analytics and Insights

MKT 550Marketing Strategy3
MKT 605Research in Marketing3
or MKT 614 International Mktg Research
MKT 606Consumer Behavior 33
or MKT 612 Global Cultures and Consumers
MKT 609Marketing Analytics3
MKT 610Digital Mkt & Web Analytics3
MKT 620Customer Analytics3
MKT 621Qualitative Marketing Research3
MKT 622Advertising & Consumer Insight3
MKT 623Predictive Analytics for Mkt3
Choose (1) elective from MKT courses not within the Specialization 1

Grading, Probation, Dismissal, and Failure

The grading system in effect at SJU will apply to the M.S. in Marketing Program. Student advising will be the responsibility of the Program Director, but students' are encouraged to share their academic and career expectations with members of the faculty who teach in the program.

As per university guidelines for graduate study, students enrolled in the Master of Science in Marketing Program who receive a single grade of C or below for three (3) credit hours will be issued a warning letter. Students who receive a grade of C or below for six (6) credit hours will be placed on academic probation and will be so notified in writing by the Program Director. Students receiving a grade of C or below for nine (9) credit hours will be dismissed from the program.

To graduate, students must fulfill all credit hour requirements for the M.S. degree. Each candidate for graduation must have at least a 3.0 cumulative GPA, no more than two grades of C or belowand no grades outstanding in order to be certified for graduation. All courses attempted/completed remain on a student’s transcript and each grade earned will calculate into a student’s cumulative GPA. The student, with support from the Program Director and Student Records Offices, is responsible for monitoring their own academic progress throughout the course of the program.

Retention Processes and Policies

Students enrolled in the Master of Science in Marketing Program have six years to complete their degree from Saint Joseph’s University. Extensions beyond this limit can only be made with the approval of the Dean, and only for unusual and serious circumstances.

Students who exceed the time limit to complete the Program will be dismissed from the program. Such students may reapply for admission into the program as new students and start the program with no credit from previous courses taken.

Transfer of Courses

Students may transfer up to six graduate credit hours (2 courses) towards the M.S. degree from an AACSB accredited college or university, provided a grade of B or better was earned in the course and content equivalency is approved. Approval by the Department Chairperson of the applicable academic department is required.