Food Marketing Major

Possibly the most popular undergraduate program at Saint Joseph's, the food marketing major provides Haub School of Business (HSB) students with an in-depth study of major manufacturers, supply chains, marketing, sales and more. Graduates of food marketing move on to job placements with major companies including Johnson & Johnson, Hormel, M&M Mars, E & J Gallo, Hershey, Kellogg’s, BayerMerck Consumer Care, Wegmans, Wawa, Whole Foods, Giant/Stop N Shop, Shop Rite, Target, General Mills, and Wal-Mart and Nestlé, as well as supply companies and advertising and consulting agencies. The opportunity to complete a minor in Food Marketing is also available to students who are majoring in another discipline.

A unique aspect of the Food Marketing Department is that many of the faculty have worked full time in the food industry and have practical, first-hand experience in the field in which they teach. Students learn about important issues from faculty who inform and influence the industry and public policy sectors about them. In addition, food marketing students have the advantage of strong ties to the food industry for job opportunities after they graduate and are able to take advantage of state-of-the-art facilities to get them there. For example, the major's own specialty library, the Campbell Collection in the Post Learning Commons, is one of the largest repositories of food industry information in the world. Students also have access to proprietary databases like Mintel, Planet Retail, & Nielsen.

Food marketing majors not only utilize the opportunities of their education at Saint Joseph’s but are also granted opportunities to travel to major food conferences. These conferences include the Food Marketing Institute in Chicago, National Grocers Association in Las Vegas, Private Label Manufacturers Association in Chicago, the Produce Marketing Association meeting in different cities every year, International Dairy Deli Bakery (IDDBA) show in New Orleans, and many others. They can also choose to use their classroom skills in SJU's backyard by diving into service-learning opportunities in the city of Philadelphia.

Job opportunities are also available to students through the increasingly popular four- or five-year co-op program. Based off the most recent survey (2017), the average starting salary for a Food Marketing major is $52,47145,850 with an average bonus of $3,000650. Food Marketing has a 99% placement rate for graduates.

The traditional undergraduate programs includes a minimum of 120 credits distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas1:

  1. Diversity, Globalization or Non-western Area Studies,
  2. Ethics Intensive
  3. Writing Intensive, and
  4. Diversity

Overlay requirements are part of the 120 credit requirements

General Education Signature Courses

See this page about Signature courses

General Education Variable Courses

See this page about Variable courses. Six to Nine courses

General Education Overlays

See this page about Overlays.

General Education Integrative Learning Component

See this page about Integrative Learning Component. Three courses:

ECN 102Introductory Economics Macro3
PSY 100Introductory Psychology3
or SOC 101 Intro to Sociology
ILC #3: Any course in the College of Arts and Sciences, excluding GEP Signature and Variable courses

Free Electives

Business Foundation 

Ten courses, including:

ACC 101Concepts of Financial Acct3
ACC 102Managerial Accounting3
DSS 100Excel Competency1
DSS 200Intro to Information Systems3
DSS 210Business Statistics3
DSS 220Business Analytics3
FIN 200Intro to Finance3
or FIN 225 Fund of Quantitative Finance
MGT 110Essent'ls of Organzational Beh3
or MGT 120 Essentials of Management
MGT 360Legal Environment of Business3
MKT 201Principles of Marketing3
BUS 495Business Strategy 13
or ACC 423 Accounting Control Systems
Total Hours31

Accounting Majors can choose between ACC 423 and BUS BUS 495

Major Requirements

FMK 202Overview of the Globl Food Ind3
FMK 301Food Marketing Research3
FMK 302Undrstndg Food Cust & Consumrs3
FMK 303Food Marketing Communication3
FMK 318Retail Food Market Management3
FMK 401Food Marketing Strategy3
Total Hours18