Food Marketing Major

The food marketing major provides Haub School of Business (HSB) students with an in-depth study of major manufacturers, supply chains, marketing, sales and more. Graduates of food marketing move on to job placements with major companies including Kenvue, Hormel, M&M Mars, E & J Gallo, Hershey, Kellanova, Wegmans, Wawa, Giant, Shop Rite, Target, and Nestlé., as well as supply companies and advertising and consulting agencies. The opportunity to complete a minor in Food Marketing is also available to students who are majoring in another discipline.

A unique aspect of the Food Marketing Department is that many of the faculty have worked full time in the food industry and have practical, first-hand experience in the field in which they teach. Students learn about important issues from faculty who inform and influence the industry and public policy sectors about them. In addition, food marketing students have the advantage of strong ties to the food industry for job opportunities after they graduate and are able to take advantage of state-of-the-art facilities to get them there. They are able to take advantage of state-of-the-art facilities to get them there. For example, the major has access to a state of the art collaboration facility - the Campbell Collaboration Center in the library

Job opportunities are also available to students through the increasingly popular four year Coop, where students complete two full-time, paid work experiences over the course of their four years at SJU. Co-op students gain valuable industry experience that not only enhances their résumés but also gives them a competitive edge when seeking full-time employment after graduation.

Food marketing majors not only utilize the opportunities of their education at Saint Joseph’s but are also granted opportunities to travel to major food trade shows. These shows include the National Frozen and Refrigerated Foods Show, National Grocers Association in Las Vegas, Private Label Manufacturers Association in Chicago, the International Fresh Produce Association, and many others. They can also choose to use their classroom skills in SJU's backyard by diving into service-learning opportunities in the city of Philadelphia.

Job opportunities are also available to students through the increasingly popular four coop program as well as internships. Students also have access to exclusive networking events with our sponsoring companies. Food Marketing has a 99% placement rate for graduates.

Goal 1: Leadership - Students will gain an understanding of concepts, theories, and practices of effective leadership

Goal 2: Critical Thinking - Students will think critically and construct reasoned arguments to support their positions using skills appropriate to the context, such as deductive reasoning, scientific inquiry, quantitative reasoning, aesthetic judgment, or critical examination of form, style, content and meaning

Goal 3: Communication - Students will communicate effectively through written and oral modes of expression across academic, professional and social contexts using appropriate technology

Goal 4: Ethics, Social Justice, and Ignatian Values – Students will develop self-knowledge and agency as a leader committed to ethically engaging with stakeholders and championing economic, social, and climate justice (e.g., United Nations Sustainable Development Goals [SDGs])

Goal 5:  Global/Diversity -  Students will understand the Triple Bottom Line (i.e., People, Planet, and Profit) approach to sustainability and use it to inform decision-making

Goal 6: Discipline or Program Specific Competencies - Students will acquire knowledge of the food industry. Students will be able to develop strategy for the food marketing industry and its firms. 

Cornerstone Core Curriculum Requirements

Consist of 14 core and 2 overlay requirements.  See below for additional detailed information on each of these requirements.

First Year Course Requirements
ENG 101Craft of Language3
World History Course Area3
Philosophy Requirements
Either Level One or Level Two (but not both) -- must be Ethics designated. If approved, philosophy courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as Philosophy Level Two and as a Mission Overlay course.
Philosophy Level One3
Philosophy Level Two3
Theology & Religious Studies Requirements
If approved, Theology & Religious Studies courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as CCC Theology and as a Mission Overlay course.
Theology3
Religious Studies3
Diversity & INT 151 Requirements
A student's Diversity course may not count for any other CCC course area requirement or as their Mission Overlay course. If approved, Diversity courses may count for a student's Writing Intensive Overlay requirement. INT 151 may not count for any other CCC requirements. This course must be taken in the first two years
Diversity3
INT 151Inequality in American Society1
Math & Natural Science Requirements
If approved, Math & Natural Science Requirements may count toward overlay requirements.
Mathematics3-4
Natural Science4
Social Science Requirement3
If approved, such Social Science Requirement may count toward a student's overlay requirements.
Non-Native Language Requirement3-4
A single Non-Native Language course may not count as an overlay course but a second language course fulfills a student's Mission Overlay requirement.
Literature Requirement3
If approved, Literature courses may count toward a student's overlay requirements.
Fine and Performing Arts, Creativity, and Design Requirement3
If approved, Fine and Performing Arts, Creativity, and Design courses may count toward a student's overlay requirements.
Overlay Requirements
Writing-Intensive3
If approved, Writing-Intensive courses may double count as major courses, minor courses, electives, or as any CCC course area requirement except for the first-year courses (World History and Rhetoric and Composition).
Mission-Overlay3
Mission Overlay courses may double count as major courses, minor courses, elective courses, or any of the following CCC course areas: Fine and Performing Arts, Creativity, and Design, Literature, Mathematics, Natural Science, or Social Science.
Total Hours47-49

Business Foundation 

ACC 101Concepts of Financial Acct3
ACC 102Managerial Accounting3
DSS 100Excel Competency1
DSS 200AI in Business3
DSS 210Business Statistics3
DSS 220Business Analytics3
ECN 102Introductory Economics Macro3
FIN 200Intro to Finance 13
or FIN 225 Fund of Quantitative Finance
MGT 110Essent'ls of Organzational Beh3
or MGT 120 Essentials of Management
MGT 360Legal Environment of Business3
MKT 201Principles of Marketing3
BUS 495Business Strategy3
Total Hours34
1

ECN 101 is a prerequisite for FIN 200 and may count towards the Cornerstone Core Curriculum Social Science requirement.

Major Requirements

FMK 202Overview of the Globl Food Ind3
FMK 302Undrstndg Food Cust & Consumrs3
FMK 301Food Marketing Research3
or FMK 722 Food & Beverage Mktg Research
FMK 303Food Marketing Communication3
FMK 318Retail Food Market Management3
FMK 401Food Marketing Strategy3
or FMK 713 Food & Beverage Mktg Strategy
Mathematics (will count as CCC: Mathematics)3-4
Precalculus
Differential Calculus
Whole Truth about Whole Number
Linear Methods
Math of Games & Politics
Math of Uncertainty:Rules/Prob
Sounding Number: Music & Math
Symmetry
Fundamentals of Calculus
Calculus I
Calculus II
Total Hours21-22

Free Electives

Graduation requires 120 credits. Any credits necessary to reach that number outside of the CCC and major requirements are considered free electives.

Plan of Study Grid
First Year
FallHours
DSS 100 Excel Competency 1
ACC 101 Concepts of Financial Acct 3
MGT 110
Essent'ls of Organzational Beh (or Philosophy Level One)
or Essentials of Management
3
ENG 101 Craft of Language 3
Non-Native Language or Mathematics 3-4
ECN 101
Introductory Economics Micro
or Introductory Economics Macro
3
 Hours16-17
Spring
ACC 102 Managerial Accounting 3
World History 3
MGT 110
Essent'ls of Organzational Beh (or Philosophy Level One)
or Essentials of Management
3
Non-Native Language or Mathematics 3-4
FMK 250 The Future of Food Recommended WI 3
INT 151 Inequality in American Society 1
 Hours16-17
Sophomore
Fall
FMK 202 Overview of the Globl Food Ind 3
DSS 200 AI in Business 3
DSS 210 Business Statistics 3
MKT 201 Principles of Marketing 3
ECN 101
Introductory Economics Micro
or Introductory Economics Macro
3
 Hours15
Spring
FMK 302 Undrstndg Food Cust & Consumrs 3
DSS 220 Business Analytics 3
Free Elective 3
FIN 200 Intro to Finance 3
Philosophy Level Two 3
 Hours15
Junior
Fall
FMK 301 Food Marketing Research 3
Theology 3
FMK 303 Food Marketing Communication 3
Free Elective 3
Natural Science 4
 Hours16
Spring
FMK 318 Retail Food Market Management 3
Religious Studies 3
Literature 3
MGT 360 Legal Environment of Business 3
Free Elective 3
 Hours15
Senior
Fall
FMK 401 Food Marketing Strategy 3
Free Electives 9
Diversity Course 3
 Hours15
Spring
BUS 495 Business Strategy 3
Fine & Performing Arts, Design & Creativity 3
Free Electives 6-9
 Hours12-15
 Total Hours120-125