Food Marketing Major
The food marketing major provides Haub School of Business (HSB) students with an in-depth study of major manufacturers, supply chains, marketing, sales and more. Graduates of food marketing move on to job placements with major companies including Kenvue, Hormel, M&M Mars, E & J Gallo, Hershey, Kellanova, Wegmans, Wawa, Giant, Shop Rite, Target, and Nestlé., as well as supply companies and advertising and consulting agencies. The opportunity to complete a minor in Food Marketing is also available to students who are majoring in another discipline.
A unique aspect of the Food Marketing Department is that many of the faculty have worked full time in the food industry and have practical, first-hand experience in the field in which they teach. Students learn about important issues from faculty who inform and influence the industry and public policy sectors about them. In addition, food marketing students have the advantage of strong ties to the food industry for job opportunities after they graduate and are able to take advantage of state-of-the-art facilities to get them there. They are able to take advantage of state-of-the-art facilities to get them there. For example, the major has access to a state of the art collaboration facility - the Campbell Collaboration Center in the library
Job opportunities are also available to students through the increasingly popular four year Coop, where students complete two full-time, paid work experiences over the course of their four years at SJU. Co-op students gain valuable industry experience that not only enhances their résumés but also gives them a competitive edge when seeking full-time employment after graduation.
Food marketing majors not only utilize the opportunities of their education at Saint Joseph’s but are also granted opportunities to travel to major food trade shows. These shows include the National Frozen and Refrigerated Foods Show, National Grocers Association in Las Vegas, Private Label Manufacturers Association in Chicago, the International Fresh Produce Association, and many others. They can also choose to use their classroom skills in SJU's backyard by diving into service-learning opportunities in the city of Philadelphia.
Job opportunities are also available to students through the increasingly popular four coop program as well as internships. Students also have access to exclusive networking events with our sponsoring companies. Food Marketing has a 99% placement rate for graduates.
Goal 1: Leadership - Students will gain an understanding of concepts, theories, and practices of effective leadership
Goal 2: Critical Thinking - Students will think critically and construct reasoned arguments to support their positions using skills appropriate to the context, such as deductive reasoning, scientific inquiry, quantitative reasoning, aesthetic judgment, or critical examination of form, style, content and meaning
Goal 3: Communication - Students will communicate effectively through written and oral modes of expression across academic, professional and social contexts using appropriate technology
Goal 4: Ethics, Social Justice, and Ignatian Values – Students will develop self-knowledge and agency as a leader committed to ethically engaging with stakeholders and championing economic, social, and climate justice (e.g., United Nations Sustainable Development Goals [SDGs])
Goal 5: Global/Diversity - Students will understand the Triple Bottom Line (i.e., People, Planet, and Profit) approach to sustainability and use it to inform decision-making
Goal 6: Discipline or Program Specific Competencies - Students will acquire knowledge of the food industry. Students will be able to develop strategy for the food marketing industry and its firms.
Cornerstone Core Curriculum Requirements
Consist of 14 core and 2 overlay requirements. See below for additional detailed information on each of these requirements.
Code | Title | Hours |
---|---|---|
First Year Course Requirements | ||
ENG 101 | Craft of Language | 3 |
World History Course Area | 3 | |
Philosophy Requirements | ||
Either Level One or Level Two (but not both) -- must be Ethics designated. If approved, philosophy courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as Philosophy Level Two and as a Mission Overlay course. | ||
Philosophy Level One | 3 | |
Philosophy Level Two | 3 | |
Theology & Religious Studies Requirements | ||
If approved, Theology & Religious Studies courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as CCC Theology and as a Mission Overlay course. | ||
Theology | 3 | |
Religious Studies | 3 | |
Diversity & INT 151 Requirements | ||
A student's Diversity course may not count for any other CCC course area requirement or as their Mission Overlay course. If approved, Diversity courses may count for a student's Writing Intensive Overlay requirement. INT 151 may not count for any other CCC requirements. This course must be taken in the first two years | ||
Diversity | 3 | |
INT 151 | Inequality in American Society | 1 |
Math & Natural Science Requirements | ||
If approved, Math & Natural Science Requirements may count toward overlay requirements. | ||
Mathematics | 3-4 | |
Natural Science | 4 | |
Social Science Requirement | 3 | |
If approved, such Social Science Requirement may count toward a student's overlay requirements. | ||
Non-Native Language Requirement | 3-4 | |
A single Non-Native Language course may not count as an overlay course but a second language course fulfills a student's Mission Overlay requirement. | ||
Literature Requirement | 3 | |
If approved, Literature courses may count toward a student's overlay requirements. | ||
Fine and Performing Arts, Creativity, and Design Requirement | 3 | |
If approved, Fine and Performing Arts, Creativity, and Design courses may count toward a student's overlay requirements. | ||
Overlay Requirements | ||
Writing-Intensive | 3 | |
If approved, Writing-Intensive courses may double count as major courses, minor courses, electives, or as any CCC course area requirement except for the first-year courses (World History and Rhetoric and Composition). | ||
Mission-Overlay | 3 | |
Mission Overlay courses may double count as major courses, minor courses, elective courses, or any of the following CCC course areas: Fine and Performing Arts, Creativity, and Design, Literature, Mathematics, Natural Science, or Social Science. | ||
Total Hours | 47-49 |
Business Foundation
Code | Title | Hours |
---|---|---|
ACC 101 | Concepts of Financial Acct | 3 |
ACC 102 | Managerial Accounting | 3 |
DSS 100 | Excel Competency | 1 |
DSS 200 | AI in Business | 3 |
DSS 210 | Business Statistics | 3 |
DSS 220 | Business Analytics | 3 |
ECN 102 | Introductory Economics Macro | 3 |
FIN 200 | Intro to Finance 1 | 3 |
or FIN 225 | Fund of Quantitative Finance | |
MGT 110 | Essent'ls of Organzational Beh | 3 |
or MGT 120 | Essentials of Management | |
MGT 360 | Legal Environment of Business | 3 |
MKT 201 | Principles of Marketing | 3 |
BUS 495 | Business Strategy | 3 |
Total Hours | 34 |
- 1
ECN 101 is a prerequisite for FIN 200 and may count towards the Cornerstone Core Curriculum Social Science requirement.
Major Requirements
Code | Title | Hours |
---|---|---|
FMK 202 | Overview of the Globl Food Ind | 3 |
FMK 302 | Undrstndg Food Cust & Consumrs | 3 |
FMK 301 | Food Marketing Research | 3 |
or FMK 722 | Food & Beverage Mktg Research | |
FMK 303 | Food Marketing Communication | 3 |
FMK 318 | Retail Food Market Management | 3 |
FMK 401 | Food Marketing Strategy | 3 |
or FMK 713 | Food & Beverage Mktg Strategy | |
Mathematics (will count as CCC: Mathematics) | 3-4 | |
Precalculus | ||
Differential Calculus | ||
Whole Truth about Whole Number | ||
Linear Methods | ||
Math of Games & Politics | ||
Math of Uncertainty:Rules/Prob | ||
Sounding Number: Music & Math | ||
Symmetry | ||
Fundamentals of Calculus | ||
Calculus I | ||
Calculus II | ||
Total Hours | 21-22 |
Free Electives
Graduation requires 120 credits. Any credits necessary to reach that number outside of the CCC and major requirements are considered free electives.
First Year | ||
---|---|---|
Fall | Hours | |
DSS 100 | Excel Competency | 1 |
ACC 101 | Concepts of Financial Acct | 3 |
MGT 110 or MGT 120 |
Essent'ls of Organzational Beh (or Philosophy Level One) or Essentials of Management |
3 |
ENG 101 | Craft of Language | 3 |
Non-Native Language or Mathematics | 3-4 | |
ECN 101 or ECN 102 |
Introductory Economics Micro or Introductory Economics Macro |
3 |
Hours | 16-17 | |
Spring | ||
ACC 102 | Managerial Accounting | 3 |
World History | 3 | |
MGT 110 or MGT 120 |
Essent'ls of Organzational Beh (or Philosophy Level One) or Essentials of Management |
3 |
Non-Native Language or Mathematics | 3-4 | |
FMK 250 | The Future of Food Recommended WI | 3 |
INT 151 | Inequality in American Society | 1 |
Hours | 16-17 | |
Sophomore | ||
Fall | ||
FMK 202 | Overview of the Globl Food Ind | 3 |
DSS 200 | AI in Business | 3 |
DSS 210 | Business Statistics | 3 |
MKT 201 | Principles of Marketing | 3 |
ECN 101 or ECN 102 |
Introductory Economics Micro or Introductory Economics Macro |
3 |
Hours | 15 | |
Spring | ||
FMK 302 | Undrstndg Food Cust & Consumrs | 3 |
DSS 220 | Business Analytics | 3 |
Free Elective | 3 | |
FIN 200 | Intro to Finance | 3 |
Philosophy Level Two | 3 | |
Hours | 15 | |
Junior | ||
Fall | ||
FMK 301 | Food Marketing Research | 3 |
Theology | 3 | |
FMK 303 | Food Marketing Communication | 3 |
Free Elective | 3 | |
Natural Science | 4 | |
Hours | 16 | |
Spring | ||
FMK 318 | Retail Food Market Management | 3 |
Religious Studies | 3 | |
Literature | 3 | |
MGT 360 | Legal Environment of Business | 3 |
Free Elective | 3 | |
Hours | 15 | |
Senior | ||
Fall | ||
FMK 401 | Food Marketing Strategy | 3 |
Free Electives | 9 | |
Diversity Course | 3 | |
Hours | 15 | |
Spring | ||
BUS 495 | Business Strategy | 3 |
Fine & Performing Arts, Design & Creativity | 3 | |
Free Electives | 6-9 | |
Hours | 12-15 | |
Total Hours | 120-125 |