Entertainment Marketing Minor
The Entertainment Marketing minor is directed at students interested in pursuing employment in the entertainment industry, encompassing various media and activities designed to entertain and engage audiences including events, music concerts, performing arts, etc. Haub School of Business students are eligible for this program with some limitations. Double minors or exceptions to this policy require approval of the Marketing Department Chair.
Requirements for Haub School of Business Students
Marketing or Sports Marketing majors who wish to complete the Entertainment Marketing minor cannot use Entertainment Marketing courses as their upper-level major electives. You must choose major electives outside of the courses fulfilling Entertainment Marketing minor requirements.
| Code | Title | Hours |
|---|---|---|
| MKT 344 | Business of Music and Entertai | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| MKT 343 | Entertainment Marketing | 3 |
| Select Two of the Following: | 6 | |
| Marketing Research | ||
| Integrated Mktg Communications | ||
| Consumer & Buyer Behavior | ||
| Select One (1) Entertainment Marketing Elective: | 3 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Advertising | ||
| Public Relations and Publicity | ||
| Music Marketing | ||
| Event Marketing | ||
| Business of Sports | ||
| Sports Law | ||
| Sports Marketing | ||
| The Business of Baseball | ||
| Sports Analytics | ||
| Sports, Selling, & Sales | ||
| eSports | ||
| Spec Topics:Sports Marketing | ||
| Internship in Marketing I | ||
| Total Hours | 18 | |
Requirements for College of Arts & Sciences Students
| Code | Title | Hours |
|---|---|---|
| MKT 201 | Principles of Marketing | 3 |
| MKT 202 | Marketing Research | 3 |
| MKT 302 | Consumer & Buyer Behavior | 3 |
| MKT 344 | Business of Music and Entertai | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| MKT 343 | Entertainment Marketing | 3 |
| Total Hours | 18 | |