Entertainment Marketing Minor
The Entertainment Marketing minor is directed at students who have an interest in pursuing employment in the entertainment industry. Haub School of Business students are eligible for this program with some limitations. This minor is NOT available to Marketing majors. Double minors or exceptions to this policy require approval of the Marketing Department Chair. The required courses and electives are listed below.
Courses for HSB Students
| Code | Title | Hours |
|---|---|---|
| MKT 343 | Entertainment Marketing | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| Select Two of the Following: | 6 | |
| Marketing Research | ||
| Integrated Mktg Communications | ||
| Consumer & Buyer Behavior | ||
| Select (2) Music or Sports Marketing Electives: | 6 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Fashion Marketing | ||
| Music Marketing | ||
| Business of Recorded Music | ||
| Event Marketing | ||
| Business of Sports | ||
| Sports Law | ||
| Sports Marketing | ||
| The Business of Baseball | ||
| Sports Analytics | ||
| Sports, Selling, & Sales | ||
| eSports | ||
| Total Hours | 18 | |
Courses for A&S Students
| Code | Title | Hours |
|---|---|---|
| MKT 201 | Principles of Marketing | 3 |
| MKT 202 | Marketing Research | 3 |
| MKT 302 | Consumer & Buyer Behavior | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| MKT 343 | Entertainment Marketing | 3 |
| Select (1) Music or Sports Marketing Course | 3 | |
| Principles of Selling | ||
| Selling and Sales Management | ||
| Music Marketing | ||
| Business of Recorded Music | ||
| Event Marketing | ||
| Business of Sports | ||
| Sports Law | ||
| Sports Marketing | ||
| The Business of Baseball | ||
| Sports Analytics | ||
| Sports, Selling, & Sales | ||
| eSports | ||
| Total Hours | 18 | |