Entertainment Marketing Minor

The Entertainment Marketing minor is directed at students who have an interest in pursuing employment in the entertainment industry.

Haub School of Business students are eligible for this program with some limitations. This minor is NOT available to Marketing majors. Double minors or exceptions to this policy require approval of the Marketing Department Chair.  

Requirements for Haub School of Business Students

MKT 343Entertainment Marketing3
MKT 342Music and Entertainment Law3
Select Two of the Following:6
Marketing Research
Integrated Mktg Communications
Consumer & Buyer Behavior
Select (2) Music or Sports Marketing Electives:6
Principles of Selling
Marketing Analytics
Selling and Sales Management
Fashion Marketing
Music Marketing
Business of Recorded Music
Event Marketing
Business of Sports
Sports Law
Sports Marketing
The Business of Baseball
Sports Analytics
Sports, Selling, & Sales
eSports
Total Hours18

Requirements for College of Arts & Sciences Students

MKT 201Principles of Marketing3
MKT 202Marketing Research3
MKT 302Consumer & Buyer Behavior3
MKT 342Music and Entertainment Law3
MKT 343Entertainment Marketing3
Select (1) Music or Sports Marketing Course 3
Principles of Selling
Selling and Sales Management
Music Marketing
Business of Recorded Music
Event Marketing
Business of Sports
Sports Law
Sports Marketing
The Business of Baseball
Sports Analytics
Sports, Selling, & Sales
eSports
Total Hours18