The General Marketing Degree endows students with a solid foundation in the basic principles of Marketing which can be applied to various industries, product and service categories, and non-profits.
With courses in Consumer Behavior and Market Research, students gain insight into understanding and satisfying customer wants and needs. Marketing Communications courses teach students how to successfully engage the target audience using traditional and digital media. Upper level Marketing courses challenge majors to address real-world scenarios. Along the way, students get ample practice designing actual marketing plans, promotional campaigns and research projects that make them desirable candidates for internships and full-time employment.
Learning Goals and Objectives
Goal 1: Functional Marketing Skills:
Objective 1.1: Students will be able to develop and evaluate marketing plans intended to satisfy objectives for –profit and not-for-profit organizations.
Objective 1.2: Students will be able to collect and analyze data to develop customer insights.
Goal 2: Communication Skills
Objective 2.1: Students will demonstrate clear and persuasive oral and written communication skills.
Goal 3: Critical Thinking Skills
Objective 3.1: Students will engage in critical analyses and discussions of real marketing problems.
Goal 4: Ignatian Values
Objective 4.1: Students will understand the role of Ignatian values in marketing.
The traditional undergraduate programs include 40 courses distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas:
- Diversity, Globalization or Non-western Area Studies,
- Ethics Intensive, and
- Writing Intensive. Overlay requirements are part of the forty-course requirement.
General Education Signature Courses
See this page about Signature courses. Six courses
General Education Variable Courses
See this page about Variable courses. Six to Nine courses
General Education Overlays
General Education Integrative Learning Component
See this page about Integrative Learning Component. Three courses
|ECN 101||Introductory Economics Micro||3|
|ECN 102||Introductory Economics Macro||3|
|Select any other courses from the social sciences of Economics, Psychology and Sociology|
|ACC 101||Concepts: Financial Accounting||3|
|ACC 102||Managerial Accounting||3|
|DSS 200||Intro to Information Systems||3|
|DSS 210||Business Statistics||3|
|DSS 220||Business Analytics||3|
|FIN 200||Intro to Finance||3|
|MGT 110||Essent'ls of Organzational Beh||3|
|or MGT 120||Essentials of Management|
|MGT 360||Legal Environment of Business||3|
|MKT 201||Principles of Marketing||3|
|BUS 495||Business Policy||4|
Core Marketing Courses
|Required of all Marketing majors to be taken in the following sequence:|
|MKT 302||Consumer & Buyer Behavior||3|
|MKT 202||Marketing Research||3|
|MKT 301||Integrated Mktg Communications||3|
|MKT 401||Marketing Strategy||3|
|Students are strongly advised to take DSS 210 and DSS 220 prior to taking MKT 202.|
|Select two MKT electives from 300-400 level courses 1||6|
It is strongly suggested that one of these courses is MKT 490.