Advertising And Promotions Minor
Overview
The Advertising and Promotions minor is directed at A&S students who have an interest in pursuing employment in the advertising industry. Haub School of Business students are eligible for this program with some limitations. This minor is NOT available to Marketing majors or Communications Studies minors. Double minors or exceptions to this policy require the approval of the Marketing Department Chair. The required courses and electives are listed below.
Courses for HSB Students
Code | Title | Hours |
---|---|---|
Courses for HSB Students | ||
Integrated Mktg Communications | ||
or PMK 351 | Pharm Promotions Management | |
or FMK 303 | Food Marketing Communication | |
Advertising | ||
Public Relations and Publicity | ||
Select three of the following: | ||
Principles of Selling | ||
Selling and Sales Management | ||
Social Media Marketing | ||
Digital Marketing | ||
Fashion Marketing | ||
Fundamentals of Graphic Design | ||
Global Mkt Communications | ||
Event Marketing | ||
Internship in Marketing I |
Courses for A&S Students
Code | Title | Hours |
---|---|---|
MKT 201 | Principles of Marketing | 3 |
MKT 303 | MKT Communications | 3 |
or MKT 301 | Integrated Mktg Communications | |
MKT 321 | Advertising | 3 |
MKT 324 | Public Relations and Publicity | 3 |
Select two of the following: | 6 | |
Principles of Selling | ||
Selling and Sales Management | ||
Social Media Marketing | ||
Digital Marketing | ||
Fashion Marketing | ||
Fundamentals of Graphic Design | ||
Global Mkt Communications | ||
Event Marketing |