Sports Marketing Major
Philadelphia is a city that loves its sports teams, and that passion makes Saint Joseph’s an exciting place to study Sports Marketing. A strong foundation in Marketing, blended with an appreciation for sports culture and the business of sports, characterizes this unique program.
The theme of the program is to "move the revenue needle of sports properties in an ethical and socially responsible manner." Students can choose from a diverse array of classes taught by faculty who combine theory and real-world experience that touch on today’s “hot” sports business issues. From promoting sports events, to the ins and out of Sports Law, to how to engage fans in today’s digital world, the SJU Sports Marketing program equips students with the tools to succeed in all aspects of the Sports Marketing arena.
Learning Goals and Objectives
Goal 1: Functional Sports Marketing Skills:
Objective 1.1: Students will gain knowledge of specialized terminology, the structure and operations of the professional and amateur sports industry and the organizations that comprise the industry, from both an historical and contemporary perspective.
Objective 1.2: Students will gain a keen understanding of the difference between marketing of sports (events and properties) and marketing through sports (building brands via alignment with a sports property) by conducting research which will enhance their knowledge of the critical role that fan affinity plays in the marketing of and through sports.
Goal 2: Critical Thinking and Problem Solving
Objective 2.1: Students will be able to identify and critically analyze the application of select intellectual property laws, vital to monetizing sports business activities and protecting the significant revenue stream in the sports industry.
Goal 3: Ignatian Values
Objective 3.1: Students will gain knowledge of and develop proficiencies for utilizing compelling and ethical techniques for selling sports as a product.
Goal 4: Communication Skills
Objective 4.1: Students will demonstrate clear and persuasive oral and written communication skills.
The traditional undergraduate programs include 40 courses distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas:
- Diversity, Globalization or Non-western Area Studies,
- Ethics Intensive, and
- Writing Intensive. Overlay requirements are part of the forty-course requirement.
General Education Signature Courses
See this page about Signature courses. Six courses
General Education Variable Courses
See this page about Variable courses. Six to Nine courses
General Education Overlays
General Education Integrative Learning Component
See this page about Integrative Learning Component. Three courses
|ECN 101||Introductory Economics Micro||3|
|ECN 102||Introductory Economics Macro||3|
|ECN 420||Sports Economics||3|
|ACC 101||Concepts: Financial Accounting||3|
|ACC 102||Managerial Accounting||3|
|DSS 200||Intro to Information Systems||3|
|DSS 210||Business Statistics||3|
|DSS 220||Business Analytics||3|
|FIN 200||Intro to Finance||3|
|MGT 110||Essent'ls of Organzational Beh||3|
|or MGT 120||Essentials of Management|
|MGT 360||Legal Environment of Business||3|
|MKT 201||Principles of Marketing||3|
|BUS 495||Business Policy||4|
Core Marketing Courses
|MKT 202||Marketing Research||3|
|MKT 302||Consumer & Buyer Behavior||3|
|MKT 301||Integrated Mktg Communications||3|
|MKT 401||Marketing Strategy||3|
|Students are strongly advised to take DSS 210 and DSS 220 prior to taking MKT 202.|
|Select two MKT electives from 300-400 level courses 1||6|
It is strongly suggested that one of these courses is MKT 490.
The Sports Marketing major requirements are the same as the General Marketing major with respect to the GEP, Business Foundation and free electives with one exception: Sports Marketing majors should take Sports Economics (ECN 420) as the third ILC course.
All Sports Marketing majors must take Business of Sports (MKT 351) as a pre-req to all other Sports Marketing courses except for Sports Law (MKT 352). The second course you should take is Sports Marketing (MKT 353) which is a pre-req/co-req for all remaining SPMKT courses. The major requires six courses as follows:
|MKT 202||Marketing Research||3|
|MKT 351||Business of Sports||3|
|MKT 352||Sports Law||3|
|MKT 353||Sports Marketing||3|
|MKT 355||Sports, Selling & Sales||3|
|Select one(1) upper level Sports MKT courses||9|