Sports Marketing Major
There are few better places to study Sports Marketing than a sports city like Philadelphia, which boasts four major sports franchises, the City Six College basketball rivalry, as well as a number of smaller private teams like the Philadelphia Union.
The Marketing Department at Saint Joseph's University provides a rigorous education in the theory and practice of marketing while also providing opportunities to investigate more thoroughly the sports-related aspect of the field so that students can succeed and thrive in today's ever-changing and competitive sports.
Sports Marketing courses at SJU are taught by industry experts, with guest lectures by current industry professionals. In addition to comprehensive courses in Business of Sports, Sports Marketing and Sports Analytics, each Sports Marketing major is encouraged to have an internship, as internships are essential to breaking into this highly competitive industry. Internships help students to gain real-world experience and contacts before they graduate so they are best prepared to anticipate and meet the needs of this exciting and dynamic industry.
Goal 1: Functional Sports Marketing Skills:
Outcome 1.1: Students will gain knowledge of specialized terminology, the structure and operations of the professional and amateur sports industry and the organizations that comprise the industry, from both an historical and contemporary perspective.
Outcome 1.2: Students will gain a keen understanding of the difference between marketing of sports (events and properties) and marketing through sports (building brands via alignment with a sports property) by conducting research which will enhance their knowledge of the critical role that fan affinity plays in the marketing of and through sports.
Goal 2: Critical Thinking and Problem Solving
Outcome 2.1: Students will be able to identify and critically analyze the application of select intellectual property laws, vital to monetizing sports business activities and protecting the significant revenue stream in the sports industry.
Goal 3: Ignatian Values
Outcome 3.1: Students will gain knowledge of and develop proficiencies for utilizing compelling and ethical techniques for selling sports as a product.
Goal 4: Communication Skills
Outcome 4.1: Students will demonstrate clear and persuasive oral and written communication skills.
Cornerstone Core Curriculum Requirements
Consist of 14 core and 2 overlay requirements. See below for additional detailed information on each of these requirements.
| Code | Title | Hours |
|---|---|---|
| First Year Course Requirements | ||
| ENG 101 | Craft of Language | 3 |
| World History Course Area | ||
| HIS 101 | Globalization in World History | 3 |
| or HIS 102 | Movements in World History | |
| or HIS 103 | Empires in World History | |
| Philosophy Requirements | ||
Either Level One or Level Two (but not both) -- must be Ethics designated. If approved, philosophy courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as Philosophy Level Two and as a Mission Overlay course. | ||
| Philosophy Level One | 3 | |
| Philosophy Level Two | 3 | |
| Theology & Religious Studies Requirements | ||
If approved, Theology & Religious Studies courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as CCC Theology and as a Mission Overlay course. | ||
| Theology | 3 | |
| Religious Studies | 3 | |
| Diversity & INT 151 Requirements | ||
A student's Diversity course may not count for any other CCC course area requirement or as their Mission Overlay course. If approved, Diversity courses may count for a student's Writing Intensive Overlay requirement. INT 151 may not count for any other CCC requirements. This course must be taken in the first two years | ||
| Diversity | 3 | |
| INT 151 | Inequality in American Society | 1 |
| Math & Natural Science Requirements | ||
If approved, Math & Natural Science Requirements may count toward overlay requirements. | ||
| Mathematics | 3-4 | |
| Natural Science | 4 | |
| Social Science Requirement | 3 | |
If approved, such Social Science Requirement may count toward a student's overlay requirements. | ||
| Non-Native Language Requirement | 3-4 | |
A single Non-Native Language course may not count as an overlay course but a second language course fulfills a student's Mission Overlay requirement. | ||
| Literature Requirement | 3 | |
If approved, Literature courses may count toward a student's overlay requirements. | ||
| Fine and Performing Arts, Creativity, and Design Requirement | 3 | |
If approved, Fine and Performing Arts, Creativity, and Design courses may count toward a student's overlay requirements. | ||
| Overlay Requirements | ||
| Writing-Intensive | 3 | |
If approved, Writing-Intensive courses may double count as major courses, minor courses, electives, or as any CCC course area requirement except for the first-year courses (World History and Rhetoric and Composition). | ||
| Mission-Overlay | 3 | |
Mission Overlay courses may double count as major courses, minor courses, elective courses, or any of the following CCC course areas: Fine and Performing Arts, Creativity, and Design, Literature, Mathematics, Natural Science, or Social Science. | ||
| Total Hours | 47-49 | |
Recommended CCC Courses
| Code | Title | Hours |
|---|---|---|
| Diversity | ||
| Business of Sports | ||
Business Foundation
| Code | Title | Hours |
|---|---|---|
| ACC 101 | Concepts of Financial Acct | 3 |
| ACC 102 | Managerial Accounting | 3 |
| DSS 100 | Excel Competency | 1 |
| DSS 200 | AI in Business | 3 |
| DSS 210 | Business Statistics | 3 |
| DSS 220 | Business Analytics | 3 |
| ECN 102 | Intro to Macroeconomics | 3 |
| FIN 200 | Intro to Finance 1 | 3 |
| or FIN 225 | Fund of Quantitative Finance | |
| MGT 110 | Essent'ls of Organzational Beh | 3 |
| or MGT 120 | Essentials of Management | |
| MGT 360 | Legal Environment of Business | 3 |
| MKT 201 | Principles of Marketing | 3 |
| BUS 495 | Business Strategy | 3 |
| Total Hours | 34 | |
- 1
ECN 101 is a prerequisite for FIN 200 and may count towards the Cornerstone Core Curriculum Social Science requirement.
Major Requirements
All Sports Marketing majors should take Business of Sports (MKT 351) as their first Sports Marketing course. The second course you should take is Sports Marketing (MKT 353) which is a pre-req/co-req for other SPMKT courses.
| Code | Title | Hours |
|---|---|---|
| Required Sports Marketing Courses | ||
| MKT 351 | Business of Sports | 3 |
| MKT 202 | Marketing Research | 3 |
| MKT 352 | Sports Law | 3 |
| MKT 353 | Sports Marketing | 3 |
| MKT 355 | Sports, Selling, & Sales | 3 |
| Select (1) required internship course | 3 | |
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Select (1) upper-level Sports Marketing elective | 3 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Advertising | ||
| Public Relations and Publicity | ||
| Fundamentals of Graphic Design | ||
| Global Mktg Communications | ||
| International Marketing | ||
| Event Marketing | ||
| The Business of Baseball | ||
| Digital Media in Sports | ||
| Sports Analytics | ||
| Sports Marketing Communication | ||
| eSports | ||
| Spec Topics:Sports Marketing | ||
| Mathematics (will count for CCC: Mathematics) | 3-4 | |
| Precalculus ((and above, except MAT 118, MAT 128 or MAT 148. Will count for CCC: Mathematics)) | ||
| Differential Calculus | ||
| Whole Truth about Whole Number | ||
| Linear Methods | ||
| Math of Games & Politics | ||
| Math of Uncertainty:Rules/Prob | ||
| Sounding Number: Music & Math | ||
| Symmetry | ||
| Fundamentals of Calculus | ||
| Calculus I | ||
| Calculus II | ||
| Total Hours | 24-25 | |
Free Electives
To be awarded a bachelor's degree at Saint Joseph's University, students must complete at least 120 total credits. As such, elective credits may be required in addition to Cornerstone Core Curriculum (CCC) and major requirements. Any credits necessary to reach at least 120 total credits outside of the CCC and major requirements are considered free electives. Under the CCC, there are no fixed number of electives required. A student's total number of electives will vary based on major requirements, transfer credits, as well as math and language placement.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| DSS 100 | Excel Competency | 1 |
| ACC 101 | Concepts of Financial Acct | 3 |
| MGT 110 or MGT 120 |
Essent'ls of Organzational Beh (or Theology) or Essentials of Management |
3 |
| Non-Native Language or Mathematics | 3-4 | |
| ECN 101 or ECN 102 |
Intro to Microeconomics or Intro to Macroeconomics |
3 |
| ENG 101 | Craft of Language (or World History) | 3 |
| Hours | 16-17 | |
| Spring | ||
| ACC 102 | Managerial Accounting | 3 |
| ENG 101 | Craft of Language (or World History) | 3 |
| Mathematics or Non-Native Language | 3-4 | |
| ECN 102 or ECN 101 |
Intro to Macroeconomics or Intro to Microeconomics |
3 |
| INT 151 | Inequality in American Society | 1 |
| Hours | 13-14 | |
| Sophomore | ||
| Fall | ||
| DSS 200 | AI in Business | 3 |
| DSS 210 | Business Statistics | 3 |
| MKT 201 | Principles of Marketing | 3 |
| Philosophy Level One | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MKT 351 | Business of Sports | 3 |
| DSS 220 | Business Analytics | 3 |
| FIN 200 | Intro to Finance | 3 |
| Philosophy Level Two | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MKT 353 | Sports Marketing | 3 |
| MGT 360 | Legal Environment of Business | 3 |
| Religious Studies | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MKT 352 | Sports Law | 3 |
| MKT 202 | Marketing Research | 3 |
| Natural Science | 4 | |
| Free Electives | 6 | |
| Hours | 16 | |
| Senior | ||
| Fall | ||
| MKT 355 | Sports, Selling, & Sales | 3 |
| Fine & Performing Arts, Design & Creativity | 3 | |
| Major Elective | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| BUS 495 | Business Strategy | 3 |
| Literature | 3 | |
| Free Electives | 6-9 | |
| Hours | 12-15 | |
| Total Hours | 117-122 | |