Sports Marketing Major

Philadelphia is a city that loves its sports teams, and that passion makes Saint Joseph’s an exciting place to study Sports Marketing.  A strong foundation in Marketing, blended with an appreciation for sports culture and the business of sports, characterizes this unique program. 

The theme of the program is to "move the revenue needle of sports properties in an ethical and socially responsible manner."  Students can choose from a diverse array of classes taught by faculty who combine theory and real-world experience that touch on today’s “hot” sports business issues.  From promoting sports events, to the ins and out of Sports Law, to how to engage fans in today’s digital world, the SJU Sports Marketing program equips students with the tools to succeed in all aspects of the Sports Marketing arena.

Learning Goals and Objectives

Goal 1: Functional Sports Marketing Skills:

Objective 1.1: Students will gain knowledge of specialized terminology, the structure and operations of the professional and amateur sports industry and the organizations that comprise the industry, from both an historical and contemporary perspective.

Objective 1.2: Students will gain a keen understanding of the difference between marketing of sports (events and properties) and marketing through sports (building brands via alignment with a sports property) by conducting research which will enhance their knowledge of the critical role that fan affinity plays in the marketing of and through sports.

Goal 2: Critical Thinking and Problem Solving

Objective 2.1: Students will be able to identify and critically analyze the application of select intellectual property laws, vital to monetizing sports business activities and protecting the significant revenue stream in the sports industry.

Goal 3: Ignatian Values

Objective 3.1: Students will gain knowledge of and develop proficiencies for utilizing compelling and ethical techniques for selling sports as a product.

Goal 4: Communication Skills

Objective 4.1: Students will demonstrate clear and persuasive oral and written communication skills.

The traditional undergraduate programs include 40 courses distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas:

  1. Diversity, Globalization or Non-western Area Studies,
  2. Ethics Intensive, and
  3. Writing Intensive. Overlay requirements are part of the forty-course requirement.

General Education Signature Courses

See this page about Signature courses. Six courses

General Education Variable Courses

See this page about Variable courses. Six to Nine courses

General Education Overlays

See this page about Overlays.

General Education Integrative Learning Component

See this page about Integrative Learning Component. Three courses

ECN 101Introductory Economics Micro3
ECN 102Introductory Economics Macro3
ECN 420Sports Economics3

Free Electives

Six courses

Business Foundation

ACC 101Concepts: Financial Accounting3
ACC 102Managerial Accounting3
DSS 200Intro to Information Systems3
DSS 210Business Statistics3
DSS 220Business Analytics3
FIN 200Intro to Finance3
MGT 110Essent'ls of Organzational Beh3
or MGT 120 Essentials of Management
MGT 360Legal Environment of Business3
MKT 201Principles of Marketing3
BUS 495Business Policy4

Core Marketing Courses

MKT 202Marketing Research3
MKT 302Consumer & Buyer Behavior3
MKT 301Integrated Mktg Communications3
MKT 401Marketing Strategy3
Students are strongly advised to take DSS 210 and DSS 220 prior to taking MKT 202.
Select two MKT electives from 300-400 level courses 16

Sports Marketing

The Sports Marketing major requirements are the same as the General Marketing major with respect to the GEP, Business Foundation and free electives with one exception: Sports Marketing majors should take Sports Economics (ECN 420) as the third ILC course.

All Sports Marketing majors must take Business of Sports (MKT 351) as a pre-req to all other Sports Marketing courses except for Sports Law (MKT 352).  The second course you should take is Sports Marketing (MKT 353) which is a pre-req/co-req for all remaining SPMKT courses.  The major requires six courses as follows:

MKT 202Marketing Research3
MKT 351Business of Sports3
MKT 352Sports Law3
MKT 353Sports Marketing3
MKT 355Sports, Selling & Sales3
Select one(1) upper level Sports MKT courses9