Sports Marketing Major
There are few better places to study Sports Marketing than a sports city like Philadelphia, which boasts four major sports franchises, the City Six College basketball rivalry, as well as a number of smaller private teams like the Philadelphia Union.
The Marketing Department at Saint Joseph's University provides a rigorous education in the theory and practice of marketing while also providing opportunities to investigate more thoroughly the sports-related aspect of the field so that students can succeed and thrive in today's ever-changing and competitive sports.
Sports Marketing courses at SJU are taught by industry experts, with guest lectures by current industry professionals. In addition to comprehensive courses in Business of Sports, Sports Marketing and Sports Analytics, each Sports Marketing major is encouraged to have an internship, as internships are essential to breaking into this highly competitive industry. Internships help students to gain real-world experience and contacts before they graduate so they are best prepared to anticipate and meet the needs of this exciting and dynamic industry.
Goal 1: Functional Sports Marketing Skills:
Outcome 1.1: Students will gain knowledge of specialized terminology, the structure and operations of the professional and amateur sports industry and the organizations that comprise the industry, from both an historical and contemporary perspective.
Outcome 1.2: Students will gain a keen understanding of the difference between marketing of sports (events and properties) and marketing through sports (building brands via alignment with a sports property) by conducting research which will enhance their knowledge of the critical role that fan affinity plays in the marketing of and through sports.
Goal 2: Critical Thinking and Problem Solving
Outcome 2.1: Students will be able to identify and critically analyze the application of select intellectual property laws, vital to monetizing sports business activities and protecting the significant revenue stream in the sports industry.
Goal 3: Ignatian Values
Outcome 3.1: Students will gain knowledge of and develop proficiencies for utilizing compelling and ethical techniques for selling sports as a product.
Goal 4: Communication Skills
Outcome 4.1: Students will demonstrate clear and persuasive oral and written communication skills.
Cornerstone Core Curriculum Requirements
Consist of 14 core and 2 overlay requirements. See below for additional detailed information on each of these requirements.
| Code | Title | Hours |
|---|---|---|
| First Year Course Requirements | ||
| ENG 101 | Craft of Language | 3 |
| World History Course Area | 3 | |
| Philosophy Requirements | ||
Either Level One or Level Two (but not both) -- must be Ethics designated. If approved, philosophy courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as Philosophy Level Two and as a Mission Overlay course. | ||
| Philosophy Level One | 3 | |
| Philosophy Level Two | 3 | |
| Theology & Religious Studies Requirements | ||
If approved, Theology & Religious Studies courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as CCC Theology and as a Mission Overlay course. | ||
| Theology | 3 | |
| Religious Studies | 3 | |
| Diversity & INT 151 Requirements | ||
A student's Diversity course may not count for any other CCC course area requirement or as their Mission Overlay course. If approved, Diversity courses may count for a student's Writing Intensive Overlay requirement. INT 151 may not count for any other CCC requirements. This course must be taken in the first two years | ||
| Diversity | 3 | |
| INT 151 | Inequality in American Society | 1 |
| Math & Natural Science Requirements | ||
If approved, Math & Natural Science Requirements may count toward overlay requirements. | ||
| Mathematics | 3-4 | |
| Natural Science | 4 | |
| Social Science Requirement | 3 | |
If approved, such Social Science Requirement may count toward a student's overlay requirements. | ||
| Non-Native Language Requirement | 3-4 | |
A single Non-Native Language course may not count as an overlay course but a second language course fulfills a student's Mission Overlay requirement. | ||
| Literature Requirement | 3 | |
If approved, Literature courses may count toward a student's overlay requirements. | ||
| Fine and Performing Arts, Creativity, and Design Requirement | 3 | |
If approved, Fine and Performing Arts, Creativity, and Design courses may count toward a student's overlay requirements. | ||
| Overlay Requirements | ||
| Writing-Intensive | 3 | |
If approved, Writing-Intensive courses may double count as major courses, minor courses, electives, or as any CCC course area requirement except for the first-year courses (World History and Rhetoric and Composition). | ||
| Mission-Overlay | 3 | |
Mission Overlay courses may double count as major courses, minor courses, elective courses, or any of the following CCC course areas: Fine and Performing Arts, Creativity, and Design, Literature, Mathematics, Natural Science, or Social Science. | ||
| Total Hours | 47-49 | |
Recommended CCC Courses
| Code | Title | Hours |
|---|---|---|
| Diversity | ||
| Business of Sports | ||
Business Foundation
| Code | Title | Hours |
|---|---|---|
| ACC 101 | Concepts of Financial Acct | 3 |
| ACC 102 | Managerial Accounting | 3 |
| DSS 100 | Excel Competency | 1 |
| DSS 200 | AI in Business | 3 |
| DSS 210 | Business Statistics | 3 |
| DSS 220 | Business Analytics | 3 |
| ECN 102 | Introductory Economics Macro | 3 |
| FIN 200 | Intro to Finance 1 | 3 |
| or FIN 225 | Fund of Quantitative Finance | |
| MGT 110 | Essent'ls of Organzational Beh | 3 |
| or MGT 120 | Essentials of Management | |
| MGT 360 | Legal Environment of Business | 3 |
| MKT 201 | Principles of Marketing | 3 |
| BUS 495 | Business Strategy | 3 |
| Total Hours | 34 | |
- 1
ECN 101 is a prerequisite for FIN 200 and may count towards the Cornerstone Core Curriculum Social Science requirement.
Major Requirements
All Sports Marketing majors should take Business of Sports (MKT 351) as their first Sports Marketing course. The second course you should take is Sports Marketing (MKT 353) which is a pre-req/co-req for other SPMKT courses. The major requires six courses as follows:
| Code | Title | Hours |
|---|---|---|
| MKT 202 | Marketing Research | 3 |
| MKT 351 | Business of Sports | 3 |
| MKT 352 | Sports Law | 3 |
| MKT 353 | Sports Marketing | 3 |
| MKT 355 | Sports, Selling, & Sales | 3 |
| MAT 120 | Precalculus (or above, except MAT 118, MAT 128 or MAT 148. Will count for CCC: Mathematics) | 3 |
| Select (1) upper-level Sports Marketing elective: Students are strongly recommended to take an internship course (MKT 490 or MKT 497). | 3 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Advertising | ||
| Public Relations and Publicity | ||
| Fundamentals of Graphic Design | ||
| Global Mktg Communications | ||
| International Marketing | ||
| Event Marketing | ||
| The Business of Baseball | ||
| Digital Media in Sports | ||
| Sports Analytics | ||
| Sports Marketing Communication | ||
| eSports | ||
| Spec Topics:Sports Marketing | ||
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Total Hours | 21 | |
Free Electives
Six courses. Graduation requires 120 credits. Any credits necessary to reach that number outside of the CCC and major requirements are considered free electives.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| DSS 100 | Excel Competency | 1 |
| ACC 101 | Concepts of Financial Acct | 3 |
| MGT 110 or MGT 120 |
Essent'ls of Organzational Beh (or Theology) or Essentials of Management |
3 |
| Non-Native Language or Mathematics | 3-4 | |
| ECN 101 or ECN 102 |
Introductory Economics Micro or Introductory Economics Macro |
3 |
| ENG 101 | Craft of Language (or World History) | 3 |
| Hours | 16-17 | |
| Spring | ||
| ACC 102 | Managerial Accounting | 3 |
| ENG 101 | Craft of Language (or World History) | 3 |
| Mathematics or Non-Native Language | 3-4 | |
| ECN 102 or ECN 101 |
Introductory Economics Macro or Introductory Economics Micro |
3 |
| INT 151 | Inequality in American Society | 1 |
| Hours | 13-14 | |
| Sophomore | ||
| Fall | ||
| DSS 200 | AI in Business | 3 |
| DSS 210 | Business Statistics | 3 |
| MKT 201 | Principles of Marketing | 3 |
| Philosophy Level One | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MKT 351 | Business of Sports | 3 |
| DSS 220 | Business Analytics | 3 |
| FIN 200 | Intro to Finance | 3 |
| Philosophy Level Two | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MKT 353 | Sports Marketing | 3 |
| MGT 360 | Legal Environment of Business | 3 |
| Religious Studies | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MKT 352 | Sports Law | 3 |
| MKT 202 | Marketing Research | 3 |
| Natural Science | 4 | |
| Free Electives | 6 | |
| Hours | 16 | |
| Senior | ||
| Fall | ||
| MKT 355 | Sports, Selling, & Sales | 3 |
| Fine & Performing Arts, Design & Creativity | 3 | |
| Major Elective | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| BUS 495 | Business Strategy | 3 |
| Literature | 3 | |
| Free Electives | 6-9 | |
| Hours | 12-15 | |
| Total Hours | 117-122 | |