Marketing MS

Goal 1: Functional: Students will know core concepts about marketing strategy.

Goal 2: Problem Solving/Critical Thinking: Students will be able to analyze a variety of global marketing scenarios in an integrative way and make constructive and actionable recommendations for problem solving.

Goal 3: Interpersonal/Communication Skills: Students will demonstrate competency in written and verbal communication aimed at facilitating, and reporting the results of, collaborative problem solving and decision-making processes.

Goal 4: Ignatian Values: Students will be able to generate scholarship that embodies free, open inquiry, and provokes imaginative thinking and reflection on values. An appreciation for and ability to apply the Ignatian values of: a commitment to rigorous education and lifelong learning; an insistence upon ethical decision making; a desire for social justice; and a care and concern for others.

All course prerequisites must be satisfied prior to enrolling in a given course; prerequisites are indicated in the section on Course Descriptions. Two concentrations are available:  General Marketing and Data Analytics.

The Master of Science in Marketing program provides students with the tools, theory, and practical knowledge necessary for career advancement. The core curriculum is designed to develop essential marketing competencies, while a focus on analytics provides the skills need to optimize marketing campaigns and strategy.

Statistics Proficiency

All students in the Marketing, MS program who would like to take any DSS courses must demonstrate proficiency in statistics prior to the start of DSS 610 through an online learning module (ALEKS).  Students with strong statistical background may test out.  Students must complete 100% of the module before the start of DSS 610.

General Marketing Concentration Requirements

Data Analytics Concentration Requirements