Marketing Minor

The marketing minor allows Haub School of Business students in other majors and College of Arts and Sciences students to expand their marketing skills. Double minors require approval of the Marketing Department Chair. Note that students should follow the suggested course sequence as well as adhere to individual course prerequisites as outlined in the catalog course descriptions.

Course List
Code	Title	Hours
MKT 201	Principles of Marketing	3
MKT 302	Consumer & Buyer Behavior	3
MKT 202	Marketing Research ¹	3
MKT 301	Integrated Mktg Communications	3
MKT 401	Marketing Strategy	3
One MKT course at the 300 level or higher		3
Total Hours		18

¹: Students are strongly advised to take DSS 210 and DSS 220 prior to taking MKT 202.