Marketing Minor
The marketing minor allows Haub School of Business students in other majors and College of Arts and Sciences students to expand their marketing skills. Double minors require approval of the Marketing Department Chair. Note that students should follow the suggested course sequence as well as adhere to individual course prerequisites as outlined in the catalog course descriptions.
| Code | Title | Hours |
|---|---|---|
| MKT 201 | Principles of Marketing | 3 |
| MKT 302 | Consumer & Buyer Behavior | 3 |
| MKT 202 | Marketing Research 1 | 3 |
| MKT 301 | Integrated Mktg Communications | 3 |
| MKT 401 | Marketing Strategy | 3 |
| One MKT elective course at the 300 level or higher | 3 | |
| Principles of Selling | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Advertising | ||
| Public Relations and Publicity | ||
| Fundamentals of Graphic Design | ||
| Global Mktg Communications | ||
| International Marketing | ||
| Music Marketing | ||
| Entertainment Marketing | ||
| Event Marketing | ||
| Sports Marketing | ||
| Internship in Marketing I | ||
| Total Hours | 18 | |