Marketing Major

The marketing major endows students with a solid foundation in the basic principles of marketing which can be applied to various industries, product and service categories, and non-profits.

With courses in consumer behavior and market research, students gain insight into understanding and satisfying customer wants and needs.  Marketing communications courses teach students how to successfully engage the target audience using traditional and digital media. Upper level marketing courses challenge majors to address real-world scenarios.  Along the way, students get ample practice designing actual marketing plans, promotional campaigns and research projects that make them desirable candidates for internships and full-time employment.

 

Goal 1: Knowledge of Functional Business in Marketing

Outcome 1.1: Students will be able to develop and evaluate marketing plans intended to satisfy the objectives for-profit and not-for profit organizations.  

Goal 2: Communication Skills

Outcome 2.1: Students will demonstrate clear and persuasive written and oral communication skills.

Goal 3: Problem Solving and Critical Thinking Skills 

Outcome 3.1: Students will engage in critical analysis and discussions of real marketing strategies.

Goal 4: Knowledge of the Jesuit tradition of social justice and lifelong learning  

Outcome 4.1: Students will understand the role of Ignatian values in marketing.

Cornerstone Core Curriculum Requirements

Consist of 14 core and 2 overlay requirements.  See below for additional detailed information on each of these requirements.

First Year Course Requirements
ENG 101Craft of Language3
World History Course Area3
Philosophy Requirements
Either Level One or Level Two (but not both) -- must be Ethics designated. If approved, philosophy courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as Philosophy Level Two and as a Mission Overlay course.
Philosophy Level One3
Philosophy Level Two3
Theology & Religious Studies Requirements
If approved, Theology & Religious Studies courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as CCC Theology and as a Mission Overlay course.
Theology3
Religious Studies3
Diversity & INT 151 Requirements
A student's Diversity course may not count for any other CCC course area requirement or as their Mission Overlay course. If approved, Diversity courses may count for a student's Writing Intensive Overlay requirement. INT 151 may not count for any other CCC requirements. This course must be taken in the first two years
Diversity3
INT 151Inequality in American Society1
Math & Natural Science Requirements
If approved, Math & Natural Science Requirements may count toward overlay requirements.
Mathematics3-4
Natural Science4
Social Science Requirement3
If approved, such Social Science Requirement may count toward a student's overlay requirements.
Non-Native Language Requirement3-4
A single Non-Native Language course may not count as an overlay course but a second language course fulfills a student's Mission Overlay requirement.
Literature Requirement3
If approved, Literature courses may count toward a student's overlay requirements.
Fine and Performing Arts, Creativity, and Design Requirement3
If approved, Fine and Performing Arts, Creativity, and Design courses may count toward a student's overlay requirements.
Overlay Requirements
Writing-Intensive3
If approved, Writing-Intensive courses may double count as major courses, minor courses, electives, or as any CCC course area requirement except for the first-year courses (World History and Rhetoric and Composition).
Mission-Overlay3
Mission Overlay courses may double count as major courses, minor courses, elective courses, or any of the following CCC course areas: Fine and Performing Arts, Creativity, and Design, Literature, Mathematics, Natural Science, or Social Science.
Total Hours47-49

Recommended CCC Courses

Diversity
MGT 221
Diversity in the Workplace

Business Foundation 

ACC 101Concepts of Financial Acct3
ACC 102Managerial Accounting3
DSS 100Excel Competency1
DSS 200AI in Business3
DSS 210Business Statistics3
DSS 220Business Analytics3
ECN 102Introductory Economics Macro3
FIN 200Intro to Finance 13
or FIN 225 Fund of Quantitative Finance
MGT 110Essent'ls of Organzational Beh3
or MGT 120 Essentials of Management
MGT 360Legal Environment of Business3
MKT 201Principles of Marketing3
BUS 495Business Strategy3
Total Hours34
1

ECN 101 is a prerequisite for FIN 200 and may count towards the Cornerstone Core Curriculum Social Science requirement.

Major Requirements:

Required of all Marketing majors to be taken in the following sequence:
MKT 302Consumer & Buyer Behavior3
MKT 202Marketing Research 13
MKT 301Integrated Mktg Communications3
MKT 401Marketing Strategy3
MAT 120Precalculus (and above, except MAT 118, MAT 128 or MAT 148. Will count for CCC: Mathematics)3
Select two MKT electives from 300-400 level courses 26
Total Hours21
1

Students are strongly advised to take DSS 210 and DSS 220 prior to taking MKT 202.

2

It is strongly suggested that one of these courses is MKT 490.

Specialized Marketing Focus

Students who wish to enhance their Marketing training in a specific area may use their upper-level MKT electives to take additional courses in these disciplines.

Advertising and Promotions Courses
MKT 304Principles of Selling3
MKT 312Selling and Sales Management3
MKT 314Social Media Marketing3
MKT 316Digital Marketing3
MKT 317Fashion Marketing3
MKT 321Advertising3
MKT 324Public Relations and Publicity3
MKT 325Fundamentals of Graphic Design3
MKT 327Global Mktg Communications3
MKT 490Internship in Marketing I3
Entertainment Marketing Courses
MKT 308Marketing Analytics3
MKT 341Music Marketing3
MKT 342Music and Entertainment Law3
MKT 343Entertainment Marketing3
MKT 344Business of Music and Entertai3
MKT 350Event Marketing3
Sports Marketing Courses
MKT 351Business of Sports3
MKT 352Sports Law3
MKT 353Sports Marketing3
MKT 355Sports, Selling, & Sales3
MKT 363Sports Analytics3
MKT 365eSports3
MKT 370Spec Topics:Sports Marketing3
MKT 497Sports Marketing Internship3

Free Electives

Six courses. Graduation requires 120 credits. Any credits necessary to reach that number outside of the CCC and major requirements are considered free electives.

Plan of Study Grid
First Year
FallHours
DSS 100 Excel Competency 1
ACC 101 Concepts of Financial Acct 3
MGT 110
or MGT 120
 Essent'ls of Organzational Beh (or Theology)
or Essentials of Management
 3
ECN 101
or ECN 101
 Introductory Economics Micro
or Introductory Economics Micro
 3
Non-Native Language or Mathematics 3-4
ENG 101 Craft of Language (or World History) 3
 Hours16-17
Spring
ACC 102 Managerial Accounting 3
ENG 101 Craft of Language (or World History) 3
MGT 110
or MGT 120
 Essent'ls of Organzational Beh (or Theology)
or Essentials of Management
 3
Mathematics or Non-Native Language 3-4
ECN 102
or ECN 101
 Introductory Economics Macro
or Introductory Economics Micro
 3
INT 151 Inequality in American Society 1
 Hours16-17
Sophomore
Fall
DSS 200 AI in Business 3
DSS 210 Business Statistics 3
MKT 201 Principles of Marketing 3
Philosophy Level One 3
Free Elective 3
 Hours15
Spring
MKT 302 Consumer & Buyer Behavior 3
DSS 220 Business Analytics 3
FIN 200 Intro to Finance 3
Philosophy Level Two 3
Diversity 3
 Hours15
Junior
Fall
MKT 202 Marketing Research 3
MGT 360 Legal Environment of Business 3
Religious Studies 3
Free Elective or Overlay 3
Free Elective 3
 Hours15
Spring
MKT 301 Integrated Mktg Communications 3
Literature 3
Natural Science 4
Free Electives 6
 Hours16
Senior
Fall
MKT 401 Marketing Strategy 3
Fine & Performing Arts, Design & Creativity 3
Major Elective 3
Free Electives 6
 Hours15
Spring
BUS 495 Business Strategy 3
Major Elective 3
Free Electives 6-9
 Hours12-15
 Total Hours120-125