Entertainment Marketing Major
The Saint Joseph's University Marketing Department offers a major for the student who wants to work behind-the-scenes in show business. With a degree in Entertainment Marketing, you can help to develop a blockbuster campaign to promote a studio's latest film, a concert event or theater production.
The Entertainment Marketing Major teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with industry entertainers and entertainment executives.
Goal 1: Knowledge of Functional Marketing Skills
Outcome 1.1: Students will be able to develop and evaluate marketing plans intended to satisfy objectives for the entertainment industry.
Outcome 1.2: Students will gather, analyze, and assess customer and industry data.
Goal 2: Problem Solving and Critical Thinking Skills
Outcome 2.1: Students will engage in critical analyses and discussions of real problems in the entertainment industry.
Goal 3: Communication Skills
Outcome 3.1: Students will demonstrate clear and persuasive oral and written communication skills.
Goal 4: Knowledge of the Jesuit tradition of social justice and lifelong learning
Outcome 4.1: Students will understand the role of Ignatian values in entertainment marketing.
Goal 5: Diversity
Outcome 5.1: Students will engage with diversity, equity & inclusion issues in the entertainment industry.
Cornerstone Core Curriculum Requirements
Consist of 14 core and 2 overlay requirements. See below for additional detailed information on each of these requirements.
| Code | Title | Hours |
|---|---|---|
| First Year Course Requirements | ||
| ENG 101 | Craft of Language | 3 |
| World History Course Area | 3 | |
| Philosophy Requirements | ||
Either Level One or Level Two (but not both) -- must be Ethics designated. If approved, philosophy courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as Philosophy Level Two and as a Mission Overlay course. | ||
| Philosophy Level One | 3 | |
| Philosophy Level Two | 3 | |
| Theology & Religious Studies Requirements | ||
If approved, Theology & Religious Studies courses may count for a student's Writing Intensive overlay. Students may not double-count the same course as CCC Theology and as a Mission Overlay course. | ||
| Theology | 3 | |
| Religious Studies | 3 | |
| Diversity & INT 151 Requirements | ||
A student's Diversity course may not count for any other CCC course area requirement or as their Mission Overlay course. If approved, Diversity courses may count for a student's Writing Intensive Overlay requirement. INT 151 may not count for any other CCC requirements. This course must be taken in the first two years | ||
| Diversity | 3 | |
| INT 151 | Inequality in American Society | 1 |
| Math & Natural Science Requirements | ||
If approved, Math & Natural Science Requirements may count toward overlay requirements. | ||
| Mathematics | 3-4 | |
| Natural Science | 4 | |
| Social Science Requirement | 3 | |
If approved, such Social Science Requirement may count toward a student's overlay requirements. | ||
| Non-Native Language Requirement | 3-4 | |
A single Non-Native Language course may not count as an overlay course but a second language course fulfills a student's Mission Overlay requirement. | ||
| Literature Requirement | 3 | |
If approved, Literature courses may count toward a student's overlay requirements. | ||
| Fine and Performing Arts, Creativity, and Design Requirement | 3 | |
If approved, Fine and Performing Arts, Creativity, and Design courses may count toward a student's overlay requirements. | ||
| Overlay Requirements | ||
| Writing-Intensive | 3 | |
If approved, Writing-Intensive courses may double count as major courses, minor courses, electives, or as any CCC course area requirement except for the first-year courses (World History and Rhetoric and Composition). | ||
| Mission-Overlay | 3 | |
Mission Overlay courses may double count as major courses, minor courses, elective courses, or any of the following CCC course areas: Fine and Performing Arts, Creativity, and Design, Literature, Mathematics, Natural Science, or Social Science. | ||
| Total Hours | 47-49 | |
Recommended CCC Courses
| Code | Title | Hours |
|---|---|---|
| Diversity | ||
| Diversity in the Workplace | ||
Business Foundation
| Code | Title | Hours |
|---|---|---|
| ACC 101 | Concepts of Financial Acct | 3 |
| ACC 102 | Managerial Accounting | 3 |
| DSS 100 | Excel Competency | 1 |
| DSS 200 | AI in Business | 3 |
| DSS 210 | Business Statistics | 3 |
| DSS 220 | Business Analytics | 3 |
| ECN 102 | Introductory Economics Macro | 3 |
| FIN 200 | Intro to Finance 1 | 3 |
| or FIN 225 | Fund of Quantitative Finance | |
| MGT 110 | Essent'ls of Organzational Beh | 3 |
| or MGT 120 | Essentials of Management | |
| MGT 360 | Legal Environment of Business | 3 |
| MKT 201 | Principles of Marketing | 3 |
| BUS 495 | Business Strategy | 3 |
| Total Hours | 34 | |
- 1
ECN 101 is a prerequisite for FIN 200 and may count towards the Cornerstone Core Curriculum Social Science requirement.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| MKT 202 | Marketing Research | 3 |
| MKT 302 | Consumer & Buyer Behavior | 3 |
| MKT 344 | Business of Music and Entertai | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| MKT 343 | Entertainment Marketing | 3 |
| MAT 120 | Precalculus (or higher, except for MAT 128. Will count for CCC: Mathematics) | 3 |
| Select one (1) Entertainment Marketing elective: | 3 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Advertising | ||
| Public Relations and Publicity | ||
| Fundamentals of Graphic Design | ||
| Music Marketing | ||
| Event Marketing | ||
| Business of Sports | ||
| Sports Marketing | ||
| The Business of Baseball | ||
| Sports, Selling, & Sales | ||
| Sports Analytics | ||
| Sports Marketing Communication | ||
| eSports | ||
| Spec Topics:Sports Marketing | ||
| Special Topics in Marketing | ||
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Total Hours | 21 | |
Free Electives
Six courses. Graduation requires 120 credits. Any credits necessary to reach that number outside of the CCC and major requirements are considered free electives.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| DSS 100 | Excel Competency | 1 |
| ACC 101 | Concepts of Financial Acct | 3 |
| MGT 110 or MGT 120 |
Essent'ls of Organzational Beh (or Theology) or Essentials of Management |
3 |
| ECN 101 or ECN 102 |
Introductory Economics Micro or Introductory Economics Macro |
3 |
| ENG 101 | Craft of Language (or World History) | 3 |
| Non-Native Language or Mathematics | 3-4 | |
| Hours | 16-17 | |
| Spring | ||
| ACC 102 | Managerial Accounting | 3 |
| ENG 101 | Craft of Language | 3 |
| MGT 110 or MGT 120 |
Essent'ls of Organzational Beh (or Theology) or Essentials of Management |
3 |
| Mathematics or Non-Native Language | 3-4 | |
| ECN 102 or ECN 101 |
Introductory Economics Macro or Introductory Economics Micro |
3 |
| INT 151 | Inequality in American Society | 1 |
| Hours | 16-17 | |
| Sophomore | ||
| Fall | ||
| DSS 200 | AI in Business | 3 |
| DSS 210 | Business Statistics | 3 |
| MKT 201 | Principles of Marketing | 3 |
| Philosophy Level One | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MKT 302 | Consumer & Buyer Behavior | 3 |
| DSS 220 | Business Analytics | 3 |
| FIN 200 | Intro to Finance | 3 |
| Philosophy Level Two | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MKT 344 | Business of Music and Entertai | 3 |
| MGT 360 | Legal Environment of Business | 3 |
| Religious Studies | 3 | |
| Diversity | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MKT 202 | Marketing Research | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| Natural Science | 4 | |
| Free Electives | 6 | |
| Hours | 16 | |
| Senior | ||
| Fall | ||
| MKT 343 | Entertainment Marketing | 3 |
| Fine & Performing Arts, Design & Creativity | 3 | |
| Major Electives | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| BUS 495 | Business Strategy | 3 |
| Literature | 3 | |
| Free Electives | 6-9 | |
| Hours | 12-15 | |
| Total Hours | 120-125 | |