Entertainment Marketing Major
The Saint Joseph's University Marketing Department offers a major for the student who wants to work behind-the-scenes in show business. With a degree in Entertainment Marketing, you can help to develop a blockbuster campaign to promote a studio's latest film, a concert event or theater production.
The Entertainment Marketing Major teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with industry entertainers and entertainment executives.
Goal 1: Knowledge of Functional Marketing Skills
Outcome 1.1: Students will be able to develop and evaluate marketing plans intended to satisfy objectives for the entertainment industry.
Outcome 1.2: Students will gather, analyze, and assess customer and industry data.
Goal 2: Problem Solving and Critical Thinking Skills
Outcome 2.1: Students will engage in critical analyses and discussions of real problems in the entertainment industry.
Goal 3: Communication Skills
Outcome 3.1: Students will demonstrate clear and persuasive oral and written communication skills.
Goal 4: Knowledge of the Jesuit tradition of social justice and lifelong learning
Outcome 4.1: Students will understand the role of Ignatian values in entertainment marketing.
Goal 5: Diversity
Outcome 5.1: Students will engage with diversity, equity & inclusion issues in the entertainment industry.
The traditional undergraduate programs includes a minimum of 120 credits distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas1:
- Diversity, Globalization or Non-western Area Studies,
- Ethics Intensive
- Writing Intensive, and
- Diversity
- 1
Overlay requirements are part of the 120 credit requirements
General Education Signature Courses
See this page about Signature courses.
General Education Variable Courses
See this page about Variable courses. Six to Nine courses
General Education Overlays
General Education Integrative Learning Component
See this page about Integrative Learning Component. Three courses:
| Code | Title | Hours |
|---|---|---|
| ECN 102 | Introductory Economics Macro | 3 |
| Two additional courses from the following: | 6 | |
| Communication Theory/Practice | ||
| Major American Writers Any ENG 200-499 | ||
| Global English Literature | ||
| English Grammar | ||
| Drama | ||
| Cultural Diversity | ||
| Public Speaking & Presentation | ||
| Special Topics in Literature | ||
| Literature and Film | ||
| The Roaring Twenties | ||
| Black Popular Culture | ||
| Passing Narratives - Black Lit | ||
| Re-Reading the Sixties | ||
| Music & American Literature | ||
| Lesbian & Gay Narrative | ||
| SophSem:Critical App Lit Study | ||
| Creative Writing:Intro Wrkshop | ||
| News Reporting | ||
| Writing for Organizations | ||
| Writing for Public Relations | ||
| Negotiations, Writing&Conflict | ||
| Fact-checking and Fake News | ||
| Intro Media &Cultural Studies | ||
| Middle English Literature | ||
| Renaissance Non-dramatic Lit | ||
| Renaissance Drama | ||
| Eighteenth Century English Lit | ||
| Nineteenth Century English Lit | ||
| Modernism: British & Irish Lit | ||
| 20th Century Irish Literature | ||
| 21st Century Irish Literature | ||
| Literature of South Asia | ||
| Literature of South Africa | ||
| Postmodernism | ||
| Contexts of Faith in Modrn Lit | ||
| Early American Literature | ||
| Amer Romantic & Trancend Lit | ||
| American Literature 1865-1915 | ||
| Twentieth Century American Lit | ||
| Contemporary American Lit | ||
| Southern Literature | ||
| African American Literature | ||
| Black Women Writers | ||
| Caribbean Lit in English | ||
| Modern Drama | ||
| Playwriting | ||
| Read,Write,Adapt Thtre Drama | ||
| Poetry Workshop | ||
| Fiction Workshop | ||
| Creative Nonfiction | ||
| Screenwriting | ||
| Tutor Prac, Writ Cntr Thry Pr | ||
| The Art of The Interview | ||
| Advanced News Reporting | ||
| Feature Writing | ||
| Photojournalism | ||
| Sports Journalism | ||
| Stunt Journalism | ||
| Multimedia Journalism | ||
| Independent Study:Jr. Level | ||
| Seminar in Rhetorical Theory | ||
| The Essay | ||
| Chaucer & the Medieval World | ||
| Shakespeare | ||
| Shakespeare and Race | ||
| Eng,Irish,Anglophone Authors | ||
| Early Tudor Gender Power & Lit | ||
| 20th/21st Cent. British Novel | ||
| Irish Gothic Fiction | ||
| Black British Literature | ||
| Postcolonial Studies | ||
| Rebellious Women Writers | ||
| Post-Soul Black Literature | ||
| American Authors | ||
| American Novel, 19th 20th Cent | ||
| Amer.Poetry, 19th & 20th Cent. | ||
| Contemporary American Poetry | ||
| American Drama | ||
| Nature & Environmental Writing | ||
| The Harlem Renaissance | ||
| The Beat Rebellion | ||
| The Civil Rights Movement | ||
| Special Topics in Theater | ||
| Theater Performance Practicum | ||
| Environmental Justice | ||
| Literacy as a Social Practice | ||
| Special Topics in Writing | ||
| Race, Class, and Gender | ||
| Gender & Narrative | ||
| Writing the Grant Proposal | ||
| Health, Advocacy, Storytelling | ||
| Writing and Reading Animals | ||
| Magazine Writing | ||
| Food Writing | ||
| Travel Writing | ||
| Literary Journalism | ||
| Special Topics in Journalism | ||
| Journalism & Entrepreneurship | ||
| Communication and the Law | ||
| Media/Culture in South Africa | ||
| The Art of Editing | ||
| Independent Study:Senior Level | ||
| Literary Forms & Styles | ||
| Literature & Culture | ||
| Seminar in Narrative Form | ||
| Spec Topics in Critical Theory | ||
| English Internship | ||
| Indep Research Project (Fall) | ||
| Indep Research Project (SPR) | ||
| Popular Culture in the US | ||
| History of Rock and Pop | ||
| Music Fundamentals | ||
| Intro to World Music | ||
| Westrn Music Hist: MidAge-1750 | ||
| Western Music Hist: 1750-Pres | ||
| Introduction to Theatre | ||
| History of Broadway Musical | ||
| Introduction to Film | ||
| History of Narrative Film | ||
| Music Theory I | ||
| Theatre History | ||
| Producing & Business of Film | ||
| Screenwriting | ||
| Series Screenwriting | ||
| Short Film Production | ||
| Commercial Production | ||
| American Film | ||
| European Cinemas | ||
| Five Films | ||
| Non-Western World Cinemas | ||
| Major Figures in Film | ||
| Episodic Series Production | ||
| Advanced Screenwriting | ||
| Media & Popular Culture | ||
Business Foundation
Ten courses, including:
| Code | Title | Hours |
|---|---|---|
| ACC 101 | Concepts of Financial Acct | 3 |
| ACC 102 | Managerial Accounting | 3 |
| DSS 100 | Excel Competency | 1 |
| DSS 200 | Intro to Information Systems | 3 |
| DSS 210 | Business Statistics | 3 |
| DSS 220 | Business Analytics | 3 |
| FIN 200 | Intro to Finance | 3 |
| or FIN 225 | Fund of Quantitative Finance | |
| MGT 110 | Essent'ls of Organzational Beh | 3 |
| or MGT 120 | Essentials of Management | |
| MGT 360 | Legal Environment of Business | 3 |
| MKT 201 | Principles of Marketing | 3 |
| BUS 495 | Business Strategy 1 | 3 |
| or ACC 423 | Accounting Control Systems | |
| Total Hours | 31 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| MKT 202 | Marketing Research | 3 |
| MKT 302 | Consumer & Buyer Behavior | 3 |
| MKT 342 | Music and Entertainment Law | 3 |
| MKT 343 | Entertainment Marketing | 3 |
| Select two Music or Sports Marketing electives: | 6 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Fashion Marketing | ||
| Music Marketing | ||
| Business of Recorded Music | ||
| Event Marketing | ||
| Business of Sports | ||
| Sports Law | ||
| Sports Marketing | ||
| Sports, Selling, & Sales | ||
| Sports Analytics | ||
| eSports | ||
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Total Hours | 18 | |
Free Electives
Six courses