Advertising And Promotions Minor
The Advertising and Promotions minor is directed at students who have an interest in pursuing employment in the advertising industry. Haub School of Business students are eligible for this program with some limitations. Double minors or exceptions to this policy require the approval of the Marketing Department Chair.
Courses for Haub School of Business Students
Marketing/Entertainment/Sports Marketing majors who wish to complete the Advertising and Promotions minor cannot use Advertising and Promotions courses as their upper-level major electives. You must choose major electives outside of the courses fulfilling the Ad/PR minor requirements.
| Code | Title | Hours |
|---|---|---|
| Courses for HSB Students: | ||
| MKT 301 | Integrated Mktg Communications | 3 |
| or PMK 351 | Pharm Promotions Management | |
| or FMK 303 | Food Marketing Communication | |
| MKT 321 | Advertising | 3 |
| MKT 324 | Public Relations and Publicity | 3 |
| Select two of the following: | 6 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Fundamentals of Graphic Design | ||
| Global Mktg Communications | ||
| Music Marketing | ||
| Entertainment Marketing | ||
| Event Marketing | ||
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Total Hours | 15 | |
Courses for College of Arts & Science Students
Any Art & Science majors or minors who wish to complete the Advertising and Promotions minor cannot use Advertising and Promotions courses as their upper-level electives. You must choose major/minor electives outside of the courses fulfilling the Ad/PR minor requirements.
| Code | Title | Hours |
|---|---|---|
| Courses for A&S Students | ||
| MKT 201 | Principles of Marketing | 3 |
| MKT 301 | Integrated Mktg Communications | 3 |
| MKT 321 | Advertising | 3 |
| MKT 324 | Public Relations and Publicity | 3 |
| Select two of the following: | 6 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Fundamentals of Graphic Design | ||
| Global Mktg Communications | ||
| Music Marketing | ||
| Entertainment Marketing | ||
| Event Marketing | ||
| Internship in Marketing I | ||
| Total Hours | 18 | |