Advertising And Promotions Minor
The Advertising and Promotions minor is directed at College of Arts and Sciences students who have an interest in pursuing employment in the advertising industry. Haub School of Business students are eligible for this program with some limitations. This minor is NOT available to Marketing majors or Communications Studies minors. Double minors or exceptions to this policy require the approval of the Marketing Department Chair.
Courses for Haub School of Business Students
| Code | Title | Hours |
|---|---|---|
| Courses for HSB Students | ||
| MKT 301 | Integrated Mktg Communications | 3 |
| or PMK 351 | Pharm Promotions Management | |
| or FMK 303 | Food Marketing Communication | |
| MKT 321 | Advertising | 3 |
| MKT 324 | Public Relations and Publicity | 3 |
| Select two of the following: | 6 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Fundamentals of Graphic Design | ||
| Global Mkt Communications | ||
| Event Marketing | ||
| Internship in Marketing I | ||
| Sports Marketing Internship | ||
| Total Hours | 15 | |
Courses for College of Arts & Science Students
| Code | Title | Hours |
|---|---|---|
| MKT 201 | Principles of Marketing | 3 |
| MKT 303 | MKT Communications | 3 |
| or MKT 301 | Integrated Mktg Communications | |
| MKT 321 | Advertising | 3 |
| MKT 324 | Public Relations and Publicity | 3 |
| Select two of the following: | 6 | |
| Principles of Selling | ||
| Marketing Analytics | ||
| Selling and Sales Management | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Fashion Marketing | ||
| Fundamentals of Graphic Design | ||
| Global Mkt Communications | ||
| Event Marketing | ||
| Total Hours | 18 | |