Marketing
Today's marketing powerhouses share one key advantage - they create superior customer values resulting in strong, lasting relationship. The Marketing Department is committed to providing students with a rigorous, comprehensive, and dynamic education in the theory and practice of marketing. We are dedicated to provide students with the knowledge, skills, and experience necessary to excel in their careers and make meaningful contributions to the greater good. With concentrations in General Marketing, Sports, and Entertainment Marketing, and Sales Management, students can hone their skills in specific disciplines while making vital industry connections.
SJU graduates leave Hawk Hill with a well-rounded knowledge base of ethics, strategy, global commerce, technology, analytics and more, making them multitalented and desired in their chosen fields. A Marketing degree from Saint Joseph’s University opens the door to successful careers in advertising, communications, sales, consumer products, retail, sports, entertainment, fashion, and health care to name a few. Many graduates return to Hawk Hill to recruit current students to carry on the tradition of SJU student achievements.
Want to get involved? The award-winning student chapter of the American Marketing Association is a great way to start. The AMA hosts many Marketing-related events on campus, including networking panels, industry guest speakers and service projects. Or try the campus radio station—Radio 1851—or its record label—1851 Records (founded by professor and former radio executive Dr. David Allan)--to get experience in Entertainment Marketing. The Sports Marketing Club puts students in touch with sports executives from all aspects of the business and also hosts many networking events and field trips. The Sales Club provides an effective training in sales management and offers the opportunities for students to hone their sales skills.
SJU Marketing students interact with a diverse faculty comprised of world-renowned scholars, industry experts and corporate executives, all of whom are dedicated to developing our students both in and out of the classroom. Our strong industry ties offer ample “real world” experience via guest speakers, field trips, case studies and internships.
The faculty in the Department of Marketing are dedicated to bringing their decades of marketing knowledge to the classroom, offering a hands-on learning style that helps students learn from real-world experiences. Faculty have previously worked as marketers and consultants in advertising, consumer market research, marketing analytics, management consulting, music, entertainment, sports marketing and more.