Food Marketing MS
The Food Marketing Program is rooted in a 50-year tradition of academic excellence in Food Marketing and is designed for leaders and professionals with strong backgrounds in the food and beverage industries and associated fields. Our unique program provides advanced academic and developmental experiences in strategic marketing and related business disciplines. Students together with a network of industry peers earn their degree by attending either Friday/Saturday sessions on the SJU campus or weekly online sessions. Courses are led by world-class faculty and are often co-taught with industry experts. Course work encompasses both strategic and hands-on experiences. Students may take as few or as many classes as fit their schedule, and graduate at their own pace - in as little as two years or as long as six years, the maximum time limit.
Goal 1: Students will acquire knowledge of food and beverage marketing strategy including: developing strategic and tactical plans; marketing research and data analysis; segmentation and positioning; and the marketing mix: product decisions, pricing decisions, distribution decisions, and communications decisions.
Goal 2: Students will acquire knowledge of the food and beverage industry: the macro environment in which the industry operates; industry structure; industry functions; and operations. Students will acquire knowledge of the supply chain for both retail as well as the food service sectors of the food and beverage industry.
Goal 3: Students will acquire knowledge of food and beverage marketing strategy including: developing strategic and tactical plans; marketing research and data analysis; segmentation and positioning; and the marketing mix: product decisions, pricing decisions, distribution decisions, and communications decisions.
The Master of Science degree in Food Marketing requires successful completion within six years of ten food industry-focused courses (30 credits). Students can choose any ten of the Food Marketing Specialization courses listed in the Food Marketing MBA curriculum. Minimum GPA of 3.0 required for degree.
| Code | Title | Hours |
|---|---|---|
| Choose 10 Food Marketing Specialization Courses | 30 | |
| Food & Beverage Mktg Research | ||
| Food & Beverage Mktg Strategy | ||
| Ovrvw&Mgmt: Food&Beverage Ind | ||
| Food & Beverage Mktg Analytics | ||
| Strategy of Food & Bev Pricing | ||
| Food & Beverage Consmr Insight | ||
| Innovation & New Product Dev | ||
| Qualitative Techniques | ||
| Consumer Advertising & Promo. | ||
| Trade Promotion & Optimization | ||
| Multicul&Int Food&Beverage Mkt | ||
| Food & Beverage Retail Mktg | ||
| Food & Beverage Policy | ||
| Foodservice Mktg Management | ||
| Indep Study: Food & Bev Mktg | ||
| Food & Beverage Mktg Digl Stra | ||
| Food & Beverage Indry Summit | ||
| ST: Food & Beverage Mktg | ||
| Capstone | ||
| Total Hours | 30 | |