Business Intelligence & Analytics Minor

The Business Intelligence and Analytics (BIA) minor is designed to enhance the skill set of both business and arts & sciences majors so that they are fundamentally better equipped to succeed in a data-intensive world. Organizations typically gather information in order to assess their operating environment to conduct marketing research or customer relationship management, and to perform competitor analysis. Organizations accumulate business intelligence in order to gain sustainable competitive advantage and regard such intelligence as a valuable core competence

The area of Business Intelligence and Analytics is critical to helping students understand data. You'll learn to use the information to guide organizations in making strategic business decisions. Advances in technology have helped organizations collect a vast amount of data ranging from customer preferences to trends in sales. 

The Department of Decision and System Sciences is dedicated to equipping students with the relevant skills to succeed in a technology-driven, data-intensive world.   The BIA Programs focus on technology-related activities that:

• enhance technology use,
• data transformation, and
• analytics-based decision making.

Graduates go on to work in any discipline where strong technology, analytics and business intelligence skills are needed. We strive to create ethical, socially aware, technology-savvy leaders and problem solvers who contribute to a wide array of professions and professional environments. We provide industry-focused programs that prepare students to transform data into actionable knowledge to drive decision-making. Students are discerning in their use of information and are critical thinkers and effective communicators of meaningful analysis.