Pharmaceutical & Healthcare Marketing Major

Learning Goals and Objectives

Objective 1: Leadership — Students will demonstrate the ability to lead in team situations, that is, to motivate, inspire and direct a team to achieving its goals.

Objective 2: Knowledge of functional area — Students will know core concepts within each business discipline of accounting, finance, management, marketing, and information technology.

Objective 3: Critical thinking and problem solving — Students will be able to analyze business scenarios in an integrative way and make constructive and actionable recommendations for problem solving.

Objective 4: Interpersonal/communication skills — Students will demonstrate competency in written and verbal communication aimed at facilitating, and reporting the results of, collaborative problem solving and decision making processes.  

Objective 5: Ignatian Values — Students will be able to generate scholarship that embodies free, open inquiry, and provokes imaginative thinking and reflection on values. An appreciation for and ability to apply the Ignatian values of: a commitment to rigorous education and lifelong learning; an insistence upon ethical decision making; a desire for social justice; and a care and concern for others.

Objective 6: Global/Diversity — Students will understand the challenges businesses face in a global economy, and the cultural issues firms must address to succeed in this environment. A fuller understanding of and respect for diversity in the population and in organizations related to differences across cultures, ethnic groups, socio-economic groups, gender and sexual orientation.

Program Specific I Objective: Strategic Thinking:  Students will exhibit strategic approaches to the complex business related problems in the pharmaceutical industry and provide alternative strategies evaluating the pros and cons of those approaches.

For students who entered SJU in the Fall of 2010 or later, or transfer students entering SJU in the Fall of 2010 with 14 or fewer credits:

General Education Signature Courses

See this page about Signature courses. Six courses

First-Year Seminar
PMK 150
Global Healthcare
and Global Healthcare (FY1 & FY2)
Faith & Reason
ENG 102Texts & Contexts3
HIS 154Forging the Modern World3
PHL 154Moral Foundations3
THE 154Faith, Justice & the Cath Trad3

General Education Variable Courses

See this page about Variable courses. Six to Nine courses

ENG 101Craft of Language 13
Non-Native Language #1
Non-Native Language #2
Math Beauty
ECN 101Introductory Economics Micro3
Laboratory Science 2
Theology/Religious Difference
Philosophical Anthropology

General Education Overlays

See this page about Overlays.

General Education Integrative Learning Component

See this page about Integrative Learning Component. Three courses

ILC #1
ILC #3 & ILC #3
ECN 102Introductory Economics Macro3
Recommendations are the following:
Europe in 20th Cent, Since1939
Introductory Psychology
Abnormal Psychology/Non-Majors
Personality Psychology
Research Methods
Digital Photography I
Christian Medical Ethics

Free Electives

Six Courses      

Please consult your advisor. Recommended: PMK 190 Healthcare Delivery Alternatives (ethics intensive, service-learning course)

HSB (BC) Foundation Courses

ACC 101Concepts: Financial Accounting3
ACC 102Managerial Accounting3
DSS 200Intro to Information Systems3
DSS 210Business Statistics3
DSS 220Business Analytics3
MGT 110Essent'ls of Organzational Beh3
MGT 120Essentials of Management3
MGT 360Legal Environment of Business3
FIN 200Intro to Finance3
MKT 201Principles of Marketing3
BUS 495Business Policy4

Pharmaceutical & Healthcare Marketing Major

PMK 211Pharmaceutical Mkt Environment3
PMK 221Pharmaceutical Mkt Research3
PMK 331Pharm Sales Management3
PMK 341Pharm Channels & Pricing3
PMK 351Pharm Promotions Management3
PMK 461Pharm Mkt Strat & Plan I3