Food Marketing Major

Learning Goals and Objectives

The Food Marketing program in the Department of Food Marketing in the Haub School of Business is the only wholly industry-supported academic program of its kind in the United States and just one of six nationally recognized programs related to the food industry. The Department is supported by the Academy of Food Marketing, which was established by Saint Joseph’s University in cooperation with the food industry in 1962.

Strong industry ties have been developed which support placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarship support. The Business Library/Campbell Collection in Food Marketing, located in Mandeville Hall, represents one of the most valued resources of the department. The mission of the Library is to support the Food Marketing Department faculty and its enrolled students by being one of the largest depositories of food industry information in the East.

The Food Marketing program prepares a student for a career in the food industry along one of several potential career paths. Food Marketing students pursue careers in food retailing management, food service marketing, sales and sales management, advertising, research, and brand management.

The primary purpose of the food marketing program is the development of young men and women with a broad national and international outlook for careers as executives, competent not only in the complex specialization of the food industry but also cognizant of its many humanistic and social responsibilities. Consequently, the curriculum aims to give its students both a solid grounding in the liberal arts as well as professional competence in this field. The liberal arts aspects of the Department’s curriculum are the same as for all majors. The specialized courses will deal with all facets of food marketing:

  • manufacturing,
  • procurement,
  • advertising,
  • research, and
  • distribution.

Due to the implementation of the new General Education Program, there are currently two programs of study for the Food Marketing major:

The traditional undergraduate programs include 40 courses distributed across three components: A General Education component divided into Signature Courses, Variable Courses, and an Integrative Learning requirement; a Major and Divisional component; and Free Electives. In addition to course requirements as specified in each area, students must complete one certified course in each of the following overlay areas:

  1. Diversity, Globalization or Non-western Area Studies,
  2. Ethics Intensive, and
  3. Writing Intensive. Overlay requirements are part of the forty-course requirement.

General Education Signature Courses

See this page about Signature courses. Six courses

General Education Variable Courses

See this page about Variable courses. Six to Nine courses

General Education Overlays

See this page about Overlays.

General Education Integrative Learning Component

See this page about Integrative Learning Component. Three courses

ECN 102Introductory Economics Macro3
PSY 100Introductory Psychology3
or SOC 101 Intro to Sociology
ILC #3: Any course in the College of Arts and Sciences, excluding GEP Signature and Variable courses

Free Electives

Six courses

Business Foundation
ACC 101Concepts: Financial Accounting3
ACC 102Managerial Accounting3
DSS 100Excel Competency (non-credit)0
MGT 110Essent'ls of Organzational Beh3
or MGT 120 Essentials of Management
DSS 200Intro to Information Systems3
FIN 200Intro to Finance3
MKT 201Principles of Marketing3
DSS 210Business Statistics3
DSS 220Business Analytics3
MGT 360Legal Environment of Business3
BUS 495Business Policy4

Major Concentration

Six courses

Major Core
FMK 202Overview of the Globl Food Ind3
FMK 301Food Marketing Research3
FMK 302Undrstndg Food Cust & Consumrs3
FMK 303Food Marketing Communication3
FMK 401Food Marketing Strategy3
Upper Division
Any FMK course not included in the major core above

For students who entered SJU in the fall of 2015 or later, or transfer students who entered SJU in the fall of 2015 with 14 or fewer credits, the Major core requirements have been changed to six required courses:

Major Core
FMK 202Overview of the Globl Food Ind3
FMK 301Food Marketing Research3
FMK 302Undrstndg Food Cust & Consumrs3
FMK 303Food Marketing Communication3
FMK 318Retail Food Market Management3
FMK 401Food Marketing Strategy3